Online and Black Friday sales both exceeded 10 billion US dollars! Sellers seized the historic opportunity

Black Friday & Cyber ​​Monday, the year-end grand event of cross-border e-commerce, is coming soon! Recently, an overseas data agency released a forecast of this year's Cyber ​​Monday trend, and this year's Cyber ​​Monday sales will exceed 12 billion US dollars per day, an increase of more than 18.5%!

eMarketer predicts that this year's Black Friday Cyber ​​Monday shopping season will continue to set a record high in sales. During the entire event period (the weeks before and after), sales will reach 5 billion U.S. dollars per day, and on the day of Black Friday and Cyber ​​Monday, sales will both exceed 10 billion U.S. dollars!

There is also a very important trend. Because offline supermarkets such as Best Buy, Walmart, and Target generally use access control on Thanksgiving Day, consumers who should have been shopping in the mall on Thursday night will concentrate on online shopping after enjoying Thanksgiving dinner. Foreign media call this phenomenon "couch shopping". Everyone will gather on the sofa to buy the Black Friday specials on the next day on mobile devices. This has become one of the traditional parts of Thanksgiving. This is also the reason why the sales forecast on Thanksgiving Day is second only to Black Friday and Cyber ​​Monday sales.

Although there are many factors driving the growth of online sales, this year's Black Friday will still be a grand event for offline stores. The growth of the offline real economy is expected to reach about 7.9%, and the total real economy during the entire Black Friday Cyber ​​Monday period will reach US$935.79 billion.

After experiencing the harsh epidemic and stay-at-home orders last year and the first half of this year, consumers are flocking to stores at a crazy pace before Black Friday, resuming their pre-pandemic shopping habits. Common Black Friday scenarios such as breaking into large retailers will reappear this year, bringing strong customer traffic to offline supermarkets.

Online e-commerce sales in the United States will increase by 14.4% to $211.66 billion, and online sales will account for 18.4% of total retail sales. Mobile traffic will also surge on Black Friday, and sales on Black Friday may increase to $1.042 billion.

Online sales on Cyber ​​Monday will continue to lead the entire peak season, becoming the highest-selling single-day in the history of U.S. e-commerce, with sales estimated to have reached more than $12.12 billion! The traffic on Cyber ​​Monday is expected to be more than 6.2 times the average daily traffic during the entire peak season, and the vast majority of transactions will be made on the event day.

Therefore, the best time for event scheduling during the peak season is still the day of Black Friday and Cyber ​​Monday. If LD is not scheduled on that day, the effect may not be as good as free activities such as exclusive discounts. Currently, the exclusive discounts on the US site are still in the submission window, and you can still sign up until two days before Black Friday. It is recommended that sellers with poor LD scheduling consider canceling LD and signing up for exclusive discounts.

Exclusive free activities have been running for several years. The effect of simply signing up for an event is not that obvious anymore. I suggest that you still cooperate with some peak season gameplay.