Product Research Tool Comparison: JungleScout vs ASINspector: Which is Better?

Product research/market research is an essential part of doing business on Amazon. Without a clear understanding of your audience and who your competitors are, you won’t be able to make informed decisions to help drive business growth.

Therefore, before you create an Amazon account, you should conduct market research. However, instead of manually collecting research data, you can use tools to do this for you, so you can focus on analyzing the results and using this information to develop strategies and marketing campaigns for your Amazon business.

Two of the best Amazon product research tools on the market are Jungle Scout and ASINspector. Both have their own advantages, but unless you have a budget for it, it’s best to choose one to keep costs down.

This article will compare JungleScout and ASINspector to help you understand:

• Features of both tools;

• The pros and cons of each tool;

• Which is the best tool for Amazon business.

Product selection is key to profitability on Amazon, and you can achieve this by using JungleScout and ASINspector in the right way.

Even though both tools achieve the same goals for users, they have different features and functionalities to suit the needs of specific Amazon sellers. Below, we’ll compare the features of both tools so you can see how each works and which one is better for you.

As mentioned above, the purpose of using these tools is to help you choose products that will bring you the most profit. You can do this by looking at the current best-selling products, estimated monthly sales and revenue, number of reviews, sales history, product information, etc.

The standard version of ASINspector provides accurate and detailed information about each product. This provides you with complete data to find out the best products on the market today and create better products to share the market.

According to the data provided by the standard version of ASINspector, in addition to providing the best-selling products, estimated monthly sales and revenue, number of reviews, sales history, and product information data, it also provides three important data including price comparison, frequently purchased products, and net expenditure. The first one allows you to compare the prices of Amazon products on different e-commerce platforms (eBay, Walmart, etc.). Frequently purchased products will show you other products that buyers who buy this product also buy. If sellers want to expand their product line, they can also consider using this tool.

The Lite version of Jungle Scout is not as comprehensive as ASINspector and has fewer features. You have to subscribe to higher plans (Growing Business and High-Volume Seller) to dig out more relevant information.

However, the number of features of the tool does not determine anything, but the quality of the results returned in the end is more important. Jungle Scout will filter out advertising listings in the results and only display organic results. This allows you to better understand your competitors without having to worry about ads affecting relevant data.

When using the standard version of ASINspector to search for competitors, you will only see results from Amazon. It is up to you to determine which results on ASINspector are ads and remove them from your research to get accurate data.

Another benefit of using Jungle Scout is managing product variations in your research results. For example, if a product comes in different sizes, Jungle Scout will accurately capture that and display it in the results. ASINspector, on the other hand, fails to show different variations of the same product, it only shows the highest ranking variation and leaves everything else out of the results. Part of your research must also include product variations so that you can get a better understanding of the market even if the same product is ranking high.

Bottom line : Jungle Scout has a lot more features than ASINspector, which provides a lot of data (some of which may be problematic).

The ease of finding and browsing information will ultimately determine which tool you use. The quality of the data returned by the tool is also important. If the tool displays incorrect data, then sellers will also create the wrong strategy.

In some ways, Jungle Scout and ASINspector are both accurate in that they use historical data to help you predict the profitability of your Amazon products.

I mention this because once you start taking action, both tools may predict results that are higher or lower than you expect. Once you put data into practice, there are other variables that come into play that are beyond the control of the tool you are using. Therefore, it is not entirely fair to measure the precision of the results for the reasons mentioned above.

Regarding the ease of use of Jungle Scout and ASINspector, this is a very subjective opinion. You can use the Google Chrome extension of Jungle Scout and ASINspector. After installing the extension, go to Amazon and click a button. The extension will analyze the data for you. The extension makes research more flexible because you don’t need to log in to the cloud platform to access the information. You can quickly select products due to its user-friendly interface.

The downside to Chrome extensions is that browsers are vulnerable. If you accidentally access malware, it can invade your browser and destroy your hard drive. Although the chances of this actually happening are low, you need to protect your data as much as possible to avoid any problems.

For those who are keen to protect their data, Jungle Scout offers a web app so you can keep your data in the cloud. It may not be as easy to use as the Chrome extension, but it does store your information better.

It’s worth mentioning that ASINspector is available as a mobile app that allows you to scan physical products with the app’s barcode scanner to view their data on Amazon. This is very useful for those who like to go to discount stores and thrift stores for retail arbitrage.

Jungle Scout offers a Web App and a Chrome plugin. The former is a paid subscription with three available plans: Entrepreneur ($25/month), Growing Business ($40/month), and High Volume Seller ($50/month). The difference lies in the number of users that can be used. The more advanced the package, the more users you can add to your account and the more products you want to track. In addition, the Growing Business and High Volume Seller plans also include the Niche Hunter feature.

If you want to use JS's Google Chrome plug-in, you need to pay an annual fee. Chrome Extension Lite is $97 per year and includes information such as monthly sales and revenue, ratings and review tracking, etc. The Pro version is $197 per year and includes everything in the Lite version as well as historical sales data and prices, product profit calculator, FBA fee estimator, etc.

ASINspector’s Chrome extension offers two plans. The Standard version requires a one-time fee of $97 and includes basic features to help you quickly start Amazon market and product research. The Pro version must be paid for $149 plus a $10 monthly fee until you cancel your subscription. The Pro version includes the ability to view sub-item variations of each product, more data points for product research, keyword research tools, a barcode scanner, and more.

It’s hard to compare these two tools based on price. Jungle Scout’s Chrome extension lets you pay a one-time fee. However, if you want to collect more data and keep it in a more secure location, you’ll have to sign up for a monthly subscription plan based on the web app. You can integrate the Chrome extension into the app so that all results are sent directly to the web app using the extension.

While Jungle Scout offers users a variety of options, people may be confused about what it offers. Users may ask, do I just use the plugin and ignore the Web App, or do I need to use both the plugin and the Web App? This point may lead users to choose ASINspector, as it offers a simpler, more straightforward tool with easy-to-understand pricing options.

After comparing the above, I believe you already have some ideas. From the analysis, Jungle Scout has more uses, especially allowing users to use it with plugins and Web App, although the functions are much less than ASINspector.

This is not to say that ASINspector is bad, if you want to process more data and information in your market research, then this tool will be a good choice. At the same time, there is a criticism of ASINspector here, not all data is useful to users. For example, if you don’t do retail arbitrage in general, then you will not use the data on the number of items for a specific product, as well as the estimated price of the product sold and Amazon fees, etc.