What is Amazon SKU? Amazon SKU Review

composition

SKU codes can be up to 40 characters long and can be letters, numbers, or a combination of letters and numbers. A good way to set the SKU code is to combine the product's letters with the ISBN or UPC.

Amazon SKU coding rules

When sellers upload products, they must fill in the sku. There are two ways:

1. Sellers give their own product numbers according to their own product management rules and fill in their own sku to facilitate later product management

2. Some sellers may not be familiar with the operations of Amazon backend. Don’t worry. When uploading products, if you do not fill in your own sku code, Amazon backend will automatically generate it. However, once there are more product skus, it will not be as easy to manage as your own regular coding, so the first method is still recommended .

use

1. Do not use spaces, especially leading and trailing spaces, otherwise problems may occur when managing inventory.

2. Special characters such as !, @, # cannot be used, but underscores and dashes can be used

Example: Acme 02 is incorrect.

3. Media products need to use ISBN.

Features

Uniqueness: Each product is identified by a unique SKU code.

Mandatory: Products must have a sku when they are uploaded. If the seller does not fill it out, the Amazon system will also generate it forcibly.

Example:

— Medium to Large Sellers: Imagine that your inventory is stored on five stacked shelves in your basement. Using the SKU system, you can assign a letter to each shelf and then number the items on each shelf. For example, the SKUs for the top shelf might be A-1, A-2, A-3, and so on. The next shelf might be B-1, B-2, B-3, and so on. Since your inventory requires many shelves, using the SKUs system can save you a lot of valuable time when picking and packing items for customers.

— Chain stores: Sellers want to organize inventory in two independently operated stores or storage areas. Sellers can assign SKUs to each store. For example: Store 1 is the letter "A" and Store 2 is the letter "B". In this way, the seller's SKUs are A-A1, A-A2, B-A1, B-A2, and so on.

TOLL

When uploading a listing, if the SKUs of large-volume products exceed 2 million (non-media products), a fee of $0.0005 will be charged for each SKU exceeding 2 million.

SKU Management

The essence of SKU management is to establish a complete basic database, including conditions such as city, region, channel, category, agent , retail price/volume/amount, shopping mall name, etc. On this basis, we can get many contents such as average unit price, single store output, category sales growth trend forecast, month-on-month and year-on-year growth, etc. That is, all existing single products are managed as the smallest management unit by model and color , and the sales potential of single products or categories is explored through accurate data analysis , so as to finally achieve rapid growth in sales.

References

• 1. What is Amazon SKU? What are the coding rules of Amazon SKU? : Cross-border experts [reference date 2019-07-04T16:00:00.000Z]
• 2. "Q&A" How many SKUs are needed for Amazon? : Sohu [cited on 2017-12-07T16:00:00.000Z]
• 3. SKU management: MBA Think Tank Encyclopedia [reference date 2021-06-19T16:00:00.000Z]