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▶ Video account attention cross-border navigation When you reach the end of the water, sit and watch the clouds rise. 2022 is already halfway through, and it is time for sellers to check their results in the first half of the year. Recently, judging from the 2022 semi-annual performance reports released by many cross-border sellers, in addition to the cross-border sellers with stable performance growth, some cross-border sellers that were hit by the wave of account closures last year are also gradually recovering. Chuangyuan shares’ net profit increased more than 20 times! It is learned that on August 18, Ningbo cross-border e-commerce giant Chuangyuan Co., Ltd. announced its 2022 semi-annual performance report. During the reporting period, Chuangyuan Co., Ltd. achieved operating income of 747 million yuan , an increase of 18.60% over the same period last year ; the net profit attributable to shareholders of the listed company was 59 million yuan , an increase of 2309.13% over the same period last year , and the net profit doubled. Chuangyuan shares stated that the company's performance drivers during the reporting period were mainly the following three points: 1. R&D and design innovation The company has strong product research and development capabilities, continuous innovation capabilities and customer intention marketization capabilities. It can grasp the development trends of domestic and foreign industries and market demands at the first time and seize the commanding heights of the market. 2. Digital mechanization transformation and upgrading During the reporting period, the company transformed its lean production lines, independently developed non-standard production lines, increased automation rates, introduced intelligent warehouse management systems, and maintained its technological leadership at the forefront of the industry. 3. Long-term planning and rapid response to market capabilities The company's own-brand sports and fitness product research and development, design and sales have established a fast-response front-end product development and finished product delivery system suitable for cross-border e-commerce sales, as well as a coordinated and efficient supply chain system covering the middle and back ends. In addition, during the reporting period, Chuangyuan Co., Ltd. also deepened its presence in the European and American markets and increased its efforts to promote the sales of cultural and educational products, with its gross profit margin increasing year-on-year. In addition to Chuangyuan Shares, Huakai Yibai, which was severely affected by Amazon's account blocking last year, also achieved positive revenue growth. Huakai Yibai’s revenue increased more than 20 times! It is learned that on August 22, Huakai Yibai, the parent company of cross-border e-commerce giant Yibai Network, released its 2022 semi-annual performance report. During the reporting period, Huakai Yibai achieved operating income of 1.967 billion yuan , an increase of 2453.75% over the same period last year ; the net profit attributable to shareholders of the listed company was 83 million yuan , an increase of 478% over the same period last year , and the performance successfully turned losses into profits. Huakai Yibai stated that the company's main performance driver during the reporting period was the merger of Yibai Network to increase cross-border export e-commerce business , with revenue reaching 1.949 billion yuan . The improvement of its external environment and the "two persistences" internally were the two main reasons for the company's positive growth in performance in the first half of 2022. From the perspective of external factors , the overall market environment faced by the cross-border export e-commerce industry has improved, mainly including: - Amazon relaxes storage capacity;
- Ocean freight prices have recovered;
- The industry's inventory reduction is nearing completion.
From the internal perspective , Huakai Yibai has two insistences: - We insist on effective control over the two lifelines of cross-border e-commerce: inventory and cash. Under the premise of controlling the inventory scale and reducing the risk of unsalable goods, we continuously and dynamically optimize the operation and pricing strategies to ensure a reasonable profit margin and capital turnover.
- We will continue to make strategic investments in information system optimization and high-quality business. We will continuously optimize operating efficiency and business models to cope with changes in the external business environment and market competition, and actively create favorable conditions for performance improvement and stable operation.
It is understood that when Huakai Yibai acquired Yibai Network, the two parties signed a profit betting agreement and made performance commitments. As of 2021, Yibai Network has completed the performance betting agreement for three consecutive years. In this report, Zhonghua Kaiyibai disclosed that during the reporting period, Yibai Network achieved sales revenue of 1.545 billion yuan through cross-border export e-commerce business on Amazon, accounting for 78.53% of operating income . Based on this performance growth trend, there will be no problem for Yibai Network to complete the performance bet as required in the next two years . A thousand hammers and chisels can carve out a mountain, and a raging fire can burn it with ease. We also hope that other cross-border sellers affected by the Amazon account ban wave can gradually get out of the shadow of the ban wave, resume positive growth in performance, and even reach a higher level. What do you think about this? Welcome to discuss in the comment area~ |
