|
Many sellers are anxious when they receive performance notifications (your seller account has been deactivated). Because they have little or no experience in appeals, they make some common mistakes and delay the appeal process. Some sellers do not understand some of Amazon's rules during the appeal process, which delays the appeal process and even affects the appeal results. Today, we will have a special Q&A session on the issues that sellers often encounter in appeals. Question 1: Can I still get my money back after my Amazon account is blocked for 90 days? Answer: It depends on the violation of the account. If the appeal is not successful within 90 days, it means that the violation of the account is very serious. And it is much more difficult to withdraw money after 90 days than to appeal to the store. Especially after Amazon added the confiscation of funds rule in Article 3, The success rate of the seller trying to withdraw funds through his own appeal is very small, and if your appeal is rejected, there is no hope of saving the account funds, and the funds will be cleared after a period of time.
Question 2: Amazon said that it “will no longer respond to emails regarding this issue”. Does that mean it is refusing to respond? Answer: Again, we need to analyze specific issues specifically. We have appealed so many cases and have been rejected so many times, which has helped us develop an indomitable spirit. However, when many seller friends see this sentence, they will panic and think that their account is completely hopeless. This type of problem varies depending on the actual situation, but if you appeal too many times, and Amazon responds in this way every time, or even does not respond at all in the end, it is recommended that you find another way out and operate other accounts as soon as possible. Question 3: Can I submit a PS dated or forged invoice? Answer: No. As one of the top three technology companies in the world by market value, Amazon reviews tens of thousands of invoices every day. It is easy for them to find forged or modified invoices. Submitting such invoices will increase another violation and make subsequent appeals more difficult. Here is the website for checking the authenticity of invoices: https://inv-veri.chinatax.gov.cn/index.html Question 4: Is the first appeal important? Answer: It is important. Some seller friends were panicked and anxious after receiving the store closure email. They hastily submitted an appeal letter, the quality of which was worrying. They submitted an action plan without clarifying the detailed reasons for the violation. The result is predictable. We have always emphasized that "sharpening the knife does not delay the chopping of wood." There are also many sellers who find templates online and directly copy and submit them in their first appeal. This is highly not recommended. For sellers who have no appeal experience, templates are useful. You can refer to how others write. But don't copy them. You must write according to the actual situation of your account . Question 5: Which store should be solved first when doing store association? First determine the type of problem you have, analyze the specific problem, then conduct a physical examination to confirm the cause of death, and then formulate a letter of appeal plan based on the direction of the appeal according to the cause of death. - The associated account is an account you have on hand or an account you know, and the associated account is blocked due to violation. Most of these cases are due to strong association of registration information or weak network association. The best solution is to directly deal with the blocked account in violation, first solve the blocking problem of the illegal account and then solve the association problem, in this way to restore the violation status of the two accounts.
- The associated account is an account you don't recognize. If you don't recognize the associated account stated in the performance notification email and are sure it is completely unrelated, there are generally two possibilities. One is that the account was purchased directly, and the relevant registration information bound to the account was used by the legal person to register other accounts, and the repeatedly registered account was blocked due to violations, causing your account to be blocked as well. The other is that the account is self-registered with real information. This type of situation usually has a relatively small probability of misjudgment of association, and the pass rate is relatively high.
Question 6: How to determine the cause of account death from emails When you receive an email from Amazon and see “Why is this happening?” you will basically know the cause of your store’s death. - Account Linking: You have used more than one account to sell on our site.
- Data review: Sellers on http://Amazon.com are not allowed to list items without a valid credit card on file.
- ASIN Violations: You have one more violations against the ASIN Creation policy
- Violation of sales policies: The Amazon's Selling Policies and Seller Code of Conduct prohibit
- Manipulating reviews (brushing orders): Because you are manipulating product reviews
- Manipulating ratings, feedback, and customer reviews: You have been manipulaitng ratings, feedback, or customer reviews on Amazon.
- Manipulating reviews on your products: You have manipulated customer reviews on your products.
- Account Security: An unauthorized party has continued to access your account.
- Violation of Amazon selling policies: Sellers on http://Amazon.com are not allowed to create listings that violate Amazon selling policies.
- Selling prohibited products: Your account has been linked to the listing or sale of restricted products.
Question 7: If an account is deactivated due to authenticity issues, what are the ideas for submitting an appeal? Answer: Usually before the account is blocked, there are authenticity violation link issues that have not been addressed or the appeal is rejected, or information such as the title, five details, and pictures are detected by Amazon, resulting in an increase in the penalty. The best way to deal with authenticity issues is to file a complaint in a timely manner before the link violation is punished and the account is punished. Usually, if you have the relevant product authenticity certificate, i.e. the invoice, you can prepare the relevant complaint letter and submit it from the backend complaint portal to try to recover the complaint. If the authenticity link is not handled in time, Amazon will raise the issue of brand authenticity and cause the account to be deactivated, or the buyer will complain about the authenticity issue and cause the account to be deactivated. In general, it is very difficult to handle. The key materials for appeals are brand authorization and invoices, among which brand authorization is directly related to the approval rate of appeals. - If there is brand authorization, then if the triggering time is not long, the passing rate will be 70% to 80%;
- If there is no brand authorization, there is basically no success rate for direct appeal. In addition, the invoice (reissued invoice is also acceptable) is the basic appeal material. Only when there is a relevant invoice, the appeal will be effective.
- Provide brand authorization to prove the authenticity of the brand, provide authentic invoices to prove the authenticity of the supply chain (you can also supplement relevant order and sales contracts and delivery orders), and other related auxiliary materials to be submitted with the content of the appeal letter. The key point of the authenticity issue is more inclined to the appeal materials, which is difficult to handle for distributors or public model sellers;
Combine your own specific situation, analyze the specific problem, prepare the relevant appeal materials, and submit them from the backend appeal portal to try to appeal for recovery. Also note that if your related illegal links involve big brands, there is basically no pass rate, and the key point lies in brand authorization. Question 8: The link was removed due to the second-hand goods issue. Please provide POA ideas and material requirements Answer: The key appeal materials are the invoice materials. POA ideas and material requirements: - First, before writing the appeal letter (POA), you should check all the negative reviews about this link, and then the Feedback and FBA return report, sort out the relevant information, analyze the specific reasons for the complaint, and then file the appeal;
- Secondly, the general framework of the POA is the cause of the problem, measures taken, action plan, future preventive measures, etc. Then, make specific supplements based on the action plan appeal direction given to you by the performance notification email, such as the source of goods, product packaging, product delivery, etc. shown in the example picture;
- Finally, the second-hand goods link problem is the same as the ordinary link violation. The invoice materials are mainly reviewed. The requirements for the invoice materials are roughly that the supplier information corresponds, the date, and the quantity are consistent with the relevant information of the illegal link. The unit price can be appropriately lowered, and the quantity is as close to the actual quantity as possible. The supplementary invoice is also recognized by Amazon, but the effectiveness is not as high as the previous invoice;
Question 9: How to appeal against patent infringement Answer: Infringement issues mainly include copyright, trademark, counterfeiting, and patent. The general appeal ideas and requirements for patent infringement leading to link removal are as follows: - The complaint materials for infringement type issues include supplier authorization, brand authorization, five-point details, product physical pictures, patent certificates, etc. The above materials are basically not all complete, but you can prepare as much as you can. If the effectiveness of the materials is not enough, you can use the effectiveness of POA to make up for it; and write a POA based on the completeness of the materials, and submit it at the backend complaint portal to try to appeal for recovery.
- There are two types of appeals: one is to admit infringement, the other is to appeal against misjudgment.
If your product is significantly different from the other party's utility patent, you can list and sort out the similarities and differences and make a dialectical discussion; Question 10: Are there only three chances to appeal? Answer: Wrong. In theory, as long as there is an appeal portal in the Amazon backend, you can continue to appeal. However, whether you can appeal is one thing, and whether Amazon will respond is another. Therefore, I hope that everyone will prepare well before filing an appeal, and do not write blindly. You must carefully understand the performance notice and prepare relevant information before filing an appeal. The first appeal is crucial, and I hope that everyone will pay special attention to it! Question 11: What is “Rule 3 of the Amazon Business Processing Agreement”? Answer: The specific content is as follows: What are the common types of violations of the "Article 3 Agreement"? The specific content is: association, fraud, contraband, manipulation of reviews, abuse of Amazon services Warm reminder: Fraud, falsehood, damage to the rights of other sellers, and failure to handle within 7 days of receiving performance notification will also be violations. I hope everyone will pay special attention to this! Question 12: Can I cancel my account and register again after it is suspended? Answer: No. A frozen account cannot be cancelled. Only an account that is selling normally can be cancelled. And this set of information cannot be used to register the same site again. Amazon has many ways to check the association of seller accounts. After using part or all of this set of information to register a second account, it will be found to be associated with the frozen account. At this time, the second account has basically no chance of being unblocked. Question 13: What information is needed to file a complaint? Answer: Study the performance notification carefully, grasp the key points, grasp the key words, and trust your own judgment. The specific circumstances of each case are slightly different, so don’t just use templates or submit PS materials. If you are caught by the Amazon system and judged as fraud, there is basically no chance of appeal. In addition, when docking cases, I hope everyone can actively cooperate and prepare the corresponding materials, so as to improve the efficiency of appeal and solve the problem faster! Question 14: Can I have the original text of the appeal letter? Answer: Analyze specific issues specifically. I think everyone has heard this before. Regardless of the type of case, enthusiastic friends on the Internet will upload relevant appeal templates. However, based on the appeal experience of Darkness Descent, even if it is the same product, when writing an appeal letter, you should write it based on the performance notice, rather than directly apply it, otherwise you will be rejected in minutes and doubt your life! ! Therefore, it is useless even if you get an appeal letter. The most important thing in an appeal is the idea, not the template. I hope everyone can maintain the good habit of independent thinking and not blindly follow others. Question 15: Is it necessary to contact seller support after the account is suspended? Answer: This can be discussed on a case-by-case basis. For example, in the case of an association, we can contact the seller support, communicate with the customer service patiently, try to take the initiative, and get more information from the customer service, such as the first three letters of the associated account or even the specific ID of the associated store. For most cases, seller support is just customer service and has no power to influence the outcome of the appeal. The success or failure of the appeal is determined by the review team. Most seller support appeal suggestions to sellers are based on templates. It is also common for sellers to give customer service suggestions before handing the case to us, and some of the suggestions we may have seen are exactly the same from many other sellers. Question 16: Do you have any recommendations for any black technology? Answer: Sellers are often eager to succeed and hope to pass the audit quickly, so they tend to believe in the so-called "black technology". However, this year, Amazon's requirements for compliance operations are getting higher and higher, and white hat methods will become the mainstream in the future. I hope that sellers will spend more time polishing their products and brands and operate in compliance, so that they can develop long-term and remain invincible! Question 17: Can I file a complaint in Chinese? Answer: Yes, Amazon supports appeals in Chinese. However, appeals in English or in the local language of the corresponding site are more conducive to the review of the auditors and speed up the appeal process.
Question 18: Can I send an email to my brother-in-law to file a complaint? Answer: Yes, but we recommend that you do not send a letter of appeal to your brother-in-law at the beginning unless it is absolutely necessary. If it is rejected, the success rate of the appeal will undoubtedly be greatly reduced, which is not worth the loss. Question 19: When the type of account suspension is not disclosed in the Amazon backend or warning letter, how can sellers determine why their account was suspended? Answer: There are 1 main way and 2 auxiliary ways to determine the cause. - The first main way is to read emails;
- Secondary method: Open a case and ask customer service
- Find a service provider to check the cause of death or physical examination
Question 20: For the vast majority of sellers whose accounts have not yet been blocked, what preventive measures or suggestions are there? Answer: To prevent account blocking, you can analyze the account information, operations, and products. - Prepare the information clearly, register the company legal person and collect the payment in one step. Try not to use a purchased store, and don't find a service provider to register with zero information.
- In the process of operation, we must prevent association. Submitted materials, office networks, computer IPs, etc. must be separate and unrelated, so as to keep the account safe and independent to the greatest extent;
|
