If you are working alone on Amazon, you can consider this model

We all know that Amazon has two main models: mass merchandising and premium products. Mass merchandising avoids laziness in the mind by hard work. The core difference between mass merchandising and premium products is the degree of hard work on the product itself.

So what model is suitable for individual sellers? Small boutique model

It can be considered a more refined boutique. A model that can make money and suits you is a good model. It is a small and beautiful boutique model. You can choose 1-2 products a week, carefully investigate market data, and find suppliers with qualified quality to purchase samples. It is not necessary to ship to the warehouse. In fact, about 2 products are shipped to the warehouse in a month.

A pure boutique model requires relatively large amounts of capital, as well as employees' high product selection capabilities, a vertically in-depth understanding of a certain product category, and complete supply chain guarantees. Boutiques will build brands, and this is a long process that most small companies cannot achieve.

The small and beautiful boutique model I mentioned is to register your own brand in a certain product category in the United States that you are familiar with, but you don’t want to build a brand. The brand is just a trademark for differentiation, mainly for Amazon’s brand protection and brand function, without any brand added value. Then make improvements based on some pain points of the products in this category to enhance the customer experience.

Of course, many small companies don’t even understand the categories, so they should choose a category they can do from the mature market (choose a mature market first) to see if they can make some improvements to enhance the user experience. At least there needs to be a difference, or they can find the factory’s next generation of improved products.

Try to choose cheap and profitable small products, and try and make mistakes at low cost. These selected products are shipped by sea to reduce costs. These products can definitely be sold, it's just a matter of quantity. Accumulate small amounts to create your own small and beautiful products, have a profit to survive, gradually make more products, and slowly build up. A small and beautiful grocery store or a small and beautiful boutique store specializing in a certain category.