How do Amazon sellers add product category nodes?

There is no need to say much about the advantages of multiple categories.

The main reason is that more category traffic entrances increase the chances of products being searched and exposed.

This is more obvious when running automatic advertising, because most of the traffic for automatic advertising comes from matching based on the category.

Furthermore, some keywords are divided into category intervals. You can clearly feel the different traffic by ranking the keywords of large categories and small categories. Some products (shoes and clothing, home furnishings have more nodes) allow products with multiple category nodes.

Therefore, this method of adding multiple nodes has a high success rate.

2. If some nodes cannot be added or have been complained or modified by the internal team, add the variant first and then merge

3. Some nodes or ASINs are really unsuccessful. See if you can think of other methods from the practical operation.

If the product category itself can have multiple nodes, you can choose to list the product in the category with multiple nodes. For example, if you see that your competitor's product has many nodes on the Amazon front desk, you can record its categories and then list it in the backend according to its categories. The system automatically assigns nodes to you.

Find the subcategory you want to change from the Amazon front-end category. Each time you select a category, there will be a unique nodeID on the URL.

(Or download the target category BTG template, which should be called category tree. If you can’t find it, ask Amazon customer service)

Then open the normal path Case in the Amazon backend: select Investigate Other Product, Listings, Inventory ls-sues.

You can say: Please help to add browsepath,which node lD is xxxxx tomyproduct ASIN xxxxx

If Amazon customer service asks you why you want to add this category, just find a reason that convinces Amazon.

1. Re-listing: You can try to delete the original listing first, and re-list it with the same ASIN and SKU. In addition, if your product category itself can have multiple nodes, you can choose to list it in the category with multiple nodes.

2. Imitate competing products: If you see a competitor’s product has many nodes on the Amazon front desk, you can record the other party’s category and then put it on the shelf according to his category in the backend. This is the node automatically assigned to you by the system.

3.VC follows ASIN: Open a case in the VC background and ask the customer service to add a node. Note that it is adding. You can say please help me add a newnode without changing the existing node to remind the customer service not to modify your existing node. Give him the node name and node id.

4. Open a case: Open a case in the Amazon backend and contact customer service to add a node. Give a reasonable reason. For example, this product is also suitable for this node, please help me add it. This result is determined by the Amazon system. If the system accepts it, it will succeed. If it does not accept it, it will fail. Please note that you must add it here, otherwise the customer service will change it directly.

5. Batch template upload: Use the form of the batch upload template to modify the node, provided that there is an order record. For example, if you want to add node A, it is best if this node is in the same category. Then you can use the batch upload product to find the node A download form, and then do not change other information. Fill in the new node keyword in serachterm, select partial update, and after this word is ordered, the new node A will be displayed.

6. Advertising with category keywords: For example, if the node you want to add is A, then you can add A to your advertisement. When an order is placed , the Amazon system will recognize it and there is a chance that it will be added for you. Alternatively, you can use this keyword to increase the order.

7. Use BTG template: Download the target category BTG template, which should be called classification tree. If your backend does not have a case, ask customer service to open it for you. Then in the BTG template, find the category-NodePath you want to add or change, and remember its NodeID. Then open a normal path case, select Investigate OtherProduct, Listings, Inventorylssues, and fill in the changed category or added node.

8. Merge nodes: To merge existing multi-node products, you can find a link with multiple nodes and sell it to them, then create a new link that is exactly the same as it, and then go to the backend to open a case and ask the customer service to merge it. In this way, the probability of merging nodes is also relatively high.

① For example, if you want to buy a Bluetooth headset, and you see a headset in a certain store with multiple nodes, then you should first follow the same node (follow the link A)

② Then put a new link of Bluetooth headset on your own small store ( new link B)

③ At this time, since the new link has just been launched, it is easy to change the brand

④ Merge the follow-up link A and the new link B. At this time, B has the same node as A, with 2 nodes.

⑤ After the merger, after the link has been placed on both nodes and has weight , separate them. After separation, the new link B will have 2 nodes.

Preparation before adding a node:

1. Need parent-child variants (if it is a single ASIN without a parent, just create a parent for it) Create multiple new child bodies in the parent body of the target ASIN ( select the target product code as ASIN)

2. Replace the newly created child with the node or category you want to add

3. Merge, and remove the child after success. Try each method several times. After all, the customer service you encounter is different each time, and the results are also different. The success rate was very high in the past, but it is not high this year. Use VC to follow ASIN, open a case in the VC background and ask the customer service to add a node.

Note that it is adding. You can say pls help me add a new node without changing cuurentnode. Remind the customer service staff not to modify your existing nodes. Give him the node name and node id.