Introduction to different types of Amazon accounts

1. Self-registration account and global store account

To operate on Amazon, you must register an account. There are two types of accounts: self-registered accounts and global store accounts of investment managers.

1. Self-register account

Self-registration is to register a seller account on the Amazon platform as an individual. Click Sell on Amazon on the Amazon website (www.amazon.com). Click the Start selling button and fill in the required information as required.

Amazon accounts are unique, that is, one business license, one network IP, and one ID number can only be used to register an account once. When registering, some minor mistakes will cause registration failure. When registering for the second time, a new business license, network IP, ID number, etc. are required. Therefore, it is not recommended for new sellers to register an account by themselves.

2. Global store account of investment manager

Amazon has an investment promotion team in China. New sellers only need to contact the investment promotion manager and submit a new set of information (including a business license, a dual-currency credit card, a scanned copy of the legal person’s ID card and a new email address), and then register according to the requirements after receiving the registration link provided by the investment promotion manager.

2. The difference between self-registration and invitation by investment manager

Self-registered users are divided into corporate accounts and personal accounts. Global store accounts only accept corporate accounts. The backend operation interface for self-registered corporate accounts and global store accounts is the same.

Advantages of self-registration: Account registration is fast. If there is no problem with your information, the account can be opened within two hours.

Advantages of opening a global store: Advantages of a global store account: You can enjoy a one-year support plan from the investment manager, you can participate in training regularly, and quickly become familiar with the back-end operations; you can have a shopping cart in the first three months of building your own listing; you can apply for Lighting Deal, Best Deal and other activities on each site to increase product sales.

Disadvantages of opening stores globally:

1. It is very difficult to apply. The Global Store Program is intended to screen high-quality sellers to enter the Amazon platform, so the qualification review of sellers is relatively strict. Not everyone can enter the platform if they want to. Note: The pass rate for sellers to apply for Global Stores themselves is less than 5%. Once the seller's application for Global Stores is not passed, the company used to apply for Global Stores cannot be used for Global Stores again.

2. The registration period is very long. The registration period for a global store account is generally around 7-15 working days. (7-15 working days refers to the average registration period through our merchant manager link. If the seller applies for it himself, it will take at least three months.) Generally speaking, among all the sites, the registration period for the US site is relatively fast.

3. Supervision is very strict. To operate a global store account, you must strictly abide by Amazon's platform rules. Product images, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise you will be warned.

Precautions

1. The business license type should preferably be a trading company or an e-commerce company, and the business scope of the business license should include import and export business, etc. When registering a company, it is recommended to register a sole proprietorship, so that it is convenient to provide Amazon with shareholder information. If there are multiple shareholders, multiple documents need to be provided.

2. Only dual-currency credit cards are required. The platform only accepts Master 7 and Visa credit cards.

3. When registering an account, you can fill in the company name and address in full Chinese pinyin, and you don’t need to fill in English. There are a lot of sellers who register accounts in the first quarter of each year, but it is also the easiest time to register successfully. After April, the policy will gradually tighten, and it will be difficult to register an account after June. Because the investment manager has performance tasks in Amazon, if the tasks are completed, they will only selectively accept strong factory-type sellers to settle in.

3. The difference between Amazon individual sellers and professional sellers

1. Similarities between individual sellers and professional sellers

The permissions of personal seller accounts and professional seller accounts are the same, such as traffic, number of products listed, product review requirements, etc.

Registration Entity: Both individuals and companies can register as personal sales plan or professional sales plan sellers.

Sales Commission: Sellers pay a sales commission for each item sold. Amazon will charge different commissions based on the different categories of goods, usually 8% to 15%.

2. Differences between individual sellers and professional sellers

Individual seller accounts and professional seller accounts have different fee structures and feature access permissions.

Store fees: Individual sellers do not need to rent a store, and the fee is $0.99 for each product sold + Amazon's commission for each product sold. Professional sellers pay $39.99 for store rent + Amazon's commission for each product sold.

Amazon Promotional Program: Individual sellers cannot create promotional programs and gift services. Professional sellers can increase sales and store traffic by creating promotional programs and gift services.

Featured Seller Permissions: Individual sellers do not have the right to obtain Amazon Featured Sellers. Professional sellers can become Amazon Featured Sellers through good store performance, increasing store exposure opportunities and conversion rates.

Gold Shopping Cart Function: Individual sellers do not have the function of grabbing the shopping cart. Professional sellers can grab the gold shopping cart and increase sales through perfect customer indicators and competitive prices.

Batch upload function and order data report: Individual sellers can only upload products by adding them individually, and there is no order data report. When professional sellers have more SKUs, they can upload product batch tables through the backend batch upload function and view order data reports in the backend.

4. The difference between individual sellers and corporate sellers

definition:

As the name suggests, individual sellers register on Amazon as individuals. The plans that can be registered are: Individual Seller Plan and Professional Seller Plan.

Corporate sellers register with Amazon under the name of their company. The plans they can register for are: Individual Seller Plan and Professional Seller Plan.

Registration method:

Individual sellers can only register with Amazon through self-registration.

Corporate sellers can choose to register on Amazon through self-registration or through a merchant manager. The merchant manager registration method is to register on Amazon Global Store.

It should be noted that the so-called Amazon Global Store does not mean that all sites on Amazon will be opened after opening. It is just a name for a store opening method. If you want to open both the US and UK sites, you also need to register separately.

Registration information preparation:

When registering as an individual seller, the following information needs to be prepared: applicant's name, email address, home address, telephone number, dual-currency credit card, and payment account.

When registering as a corporate seller, the following information needs to be prepared: registrant’s name, email address, home address, company address, company registration number, applicant’s phone number, dual-currency credit card, and payment account.