Amazon allows sellers to sell goods through live streaming, but refuses to allow live streaming in China due to concerns that the homepage will be flooded?

Amazon Live allows brands to live stream directly on Amazon's official website and mobile app. Live streaming fills the gap between products and brands. Suppliers can tell their brand stories, showcase products, and drive product sales while interacting with consumers in real time. Brand sellers can live stream for free on product detail pages, brand stores, and live streaming address Amazon.com/live. Of course, Amazon will not miss any opportunity to earn advertising fees. You can also pay to promote your live streaming to attract more Amazon consumers.

During the live broadcast, consumers can interact with you and other consumers. The products introduced in the live broadcast can be found in the video interface, so consumers can easily add products to their shopping carts. The video will play in real time, but it will also remain on Amazon for buyers to replay. But it is important to note that multiple live broadcasts can be held at the same time, so Amazon buyers can choose what to watch based on their interests.

Download the Amazon Live Creator app on your iPhone and get started in just a few clicks. You can live stream directly from your phone, or set up a live stream encoder and use a professional camera. There are also tools in the app to help you analyze your live performance and improve your next live stream with built-in analytics.

It is understood that not all sellers can live broadcast on Amazon. The Amazon Live Creator App is currently only open to professional sellers who have registered their brands with Amazon.

Amazon stated that it currently does not support live streaming in mainland China and Hong Kong. Otherwise, there is no doubt that Amazon’s live streaming homepage will be flooded with various live streamings, because China’s e-commerce new media live streaming is very developed.

Text✎ Zhu Meiying/

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