How do you select products and operate a business that sells 400 orders a day?

For everyone who joins Amazon

Hundreds of orders a day are their dream

But the reality is often like this

Is it really that difficult to get 100 orders a day?

Therefore, getting hundreds of orders a day is difficult, but it can also be simple. The secret lies in the familiar saying “70% depends on product selection, and 30% depends on operation”, that is: product selection + operation .

As we all know, the most popular product selection method on Amazon is data-based product selection. Drawing conclusions based on real data is more reliable than relying on subjective assumptions. The couple above who placed 400 orders a day did just that. So, for novice sellers, how do you select products based on data?

(1) Five major lists

Amazon's five major lists include Best Sellers , New Releases , Movers & Shakers , Most Wished For and Gift Ideas .

Best Sellers List

Open the Amazon website, enter the official Best Seller list of Amazon website, and select from the Amazon Best Seller list. The Best Sellers list allows us to quickly obtain the most popular products on the current platform, and use the market to reversely infer our own resources and preferences. The products selected by this method may have fierce competition, so it is necessary to verify the degree of competition to confirm whether it is suitable.

New Releases list

Enter the category through the new product list and view the new product trends

Find products that have few reviews but are on the new product list and have considerable sales. These products can be used as the focus and the demand for some new products in the foreign market.

Movers&Shakers List

Find products with fewer reviews but strong sales growth. If they only appear on the list for one day, it may be due to off-site promotion or clearance. If they continue to grow on the list for a week, it means that the product has met market demand.

Most Wished For and Gift Ideas List

These two lists can be searched by buyers based on the dimensions of favorite products and gift products, so I will not explain them one by one here.

(2) LD, BD, DOTD, Coupons list

These are the trump cards of Amazon’s flash sales. You can pay more attention to the products that are often on the list of flash sales. They have certain reference value.

(3) High-quality seller stores

These stores include competitors of your existing products. You can use the above methods to find them, and then continue to pay attention to these stores and keep an eye on their latest new products.

(4) Header Advertising

Pay attention to products with excellent advertising positions on the site. It takes a lot of advertising fees to occupy this prime position, which tells us that this product has attractive profits, otherwise the seller cannot support it. The high profit stage may mean that the product is in the growth stage, which is worth our attention.

  Outside of Amazon, there are mainly 1688, foreign crowdfunding websites, various product selection plug-ins , etc. I won’t go into details here.

After the above steps, your product pool should now have a lot of products to be confirmed. However, everyone should be clear that there is no perfect product we choose. Sellers with rich operational knowledge also need to test products , especially some big sellers with a strong financial foundation, who will put multiple products on the platform for testing at the same time. But for small and medium-sized sellers with limited financial resources, basically only one product will be put on the platform at a time, which requires to increase the success rate of product selection as much as possible . In order to improve the probability and efficiency, you can select multiple products, put them all in a table for comparison, and select the best product based on data performance .

Next, when the seller finds a good product, we need to optimize the product listing title, use the Search Term rules and Bullet Points to properly arrange the keywords, and optimize the listing images based on consumer habits . After all this is done, novice sellers can also obtain traffic orders through Amazon Sponsored Products CPC ads. These are all routines for optimizing Amazon store operations .

But if you want to have hundreds of orders a day, you have to differentiate your operations and form your own core advantages. Here, the editor summarizes some differentiated directions for your reference.

Differentiated optimization ideas:

  Of course, if you want to create Amazon hits as quickly as possible and get hundreds of orders a day, these are far from enough. You also need to be able to grasp the key period for new product listings, differentiate the market positioning, control the rhythm of advertising during peak seasons, get listing keywords on the homepage, and many other skills.