Don’t just focus on Valentine’s Day, there are other holiday marketing ideas to consider all year round!

Spring symbolizes the rebirth of life. Consumers often do a big cleanup in spring, and sellers can also clear out their inventory through discounts or hold promotions to bid farewell to the old and welcome the new. Sellers who sell cleaning supplies can take this opportunity to promote cleaning supplies. Here are some holiday events that sellers can get marketing ideas from in spring:

April Fools’ Day (April 1) . On April Fools’ Day, sellers can add jokes to marketing activities (such as information push) to show customers a human touch and show that you are not just selling for the sake of selling.

Easter (April 21) . Many people celebrate this holiday, especially in Western countries. You can offer discounts on your products in your Amazon store and on your website. It is also a good idea to run an “Easter Egg Hunt” promotion, telling customers that you have hidden discounted Easter eggs in your social media posts and asking them to find them.

Mother’s Day (May 12 this year) . This is a day when consumers choose holiday gifts for their moms. You can offer a special discount to users who take photos with their moms by hosting a contest. Ask them to post online and tag your company or use a specific hashtag to select the winner and offer a discount.

Earth Day (April 22) . For example, if you sell eco-friendly products, you can give out giveaways on this day. You can also hold a contest, giving the winners the product and providing the non-winners with a discount code, allowing them to use the coupons they won to buy your products.

2. Summer

Summer is the best time for outdoor activities, such as sunbathing at the beach or having a barbecue. Sellers can check out the following holiday promotion ideas:

Beach Day . For those who sell beach gear (such as beach towels, swimsuits, swim caps, etc.), you can run a "Beach Vibe" promotion and offer bundled product discounts to get more sales. Sellers who sell weight loss products can also take advantage of the summer time because most people want to be thinner and look better in shorts or bikinis.

Prime Day . Prime Day is one of the world’s largest shopping events held exclusively for Amazon’s Prime members. According to Jeff Bezos, Amazon had more than 100 million Prime members in 2018 and will continue to grow. This is the best time for sellers to offer discounts to Prime members. Be sure to remind customers about the promotion on your social media channels.

Independence Day (July 4) . During the Independence Day holiday, most Americans celebrate by having outdoor barbecues, watching fireworks shows, participating in Independence Day parades, traveling, etc. Therefore, sellers selling related products can take this opportunity to promote sales. At the same time, sellers selling patriotic-themed products can also offer discounts and make a fortune by taking advantage of the patriotic enthusiasm of the American people.

Back to school season . As summer is coming to an end, back to school promotions are everywhere. If you think this has nothing to do with you, you are wrong. During this period, sellers can not only sell school supplies, electronics, etc. to students, but also sell products to parents who are bored at home while their children go to school. For example, sellers can hold competitions on social media and provide winners with coupons for various products (spas, massagers, Amazon gift cards, etc.).

Father’s Day (this year falls on June 16) . Similar to Mother’s Day, sellers can run dad-related contests on social media to drive product sales.

3. Autumn

Here are some fall festivals you can run marketing campaigns on:

Halloween. Many consumers in foreign countries celebrate Halloween. Sellers can offer Halloween-themed promotions by giving buyers a “treat” when they purchase your product. You can also create limited-edition Halloween products to attract existing and potential new users.

Black Friday and Cyber ​​Monday . These two days usually have promotions together, and most retailers and e-commerce companies around the world will participate, including Amazon. During this period, buyers expect big price cuts, so sellers should remember to offer attractive prices to make them buy more.

Oktoberfest . This festival originated in Munich, Germany, but is now celebrated all over the world. No matter what product you sell, you can hold an Oktoberfest promotion.

4. Winter

Here are some holiday marketing ideas that you can use during the winter:

Christmas . You can run a promotion with the theme of "12 Days of Christmas" to attract your audience. Ask buyers to comment on their favorite Christmas carols or share their Christmas wish lists to interact under your post. Then you can offer some prizes to encourage them to participate in the event.

·Chinese New Year. Overseas Chinese sellers like to shop at this time of year, buying new clothes, new appliances, etc. In addition, manufacturers and suppliers will be on holiday during the Chinese New Year, so sellers must purchase products in advance to avoid insufficient inventory.

Valentine's Day (February 14). People who are in a relationship will spend their salary on gifts without hesitation. Depending on the categories you sell, you can provide creative gifts for buyers. For example, you can create a gift box worth $100 and bundle several products together to sell to customers.

· St. Patrick’s Day in Ireland . Although St. Patrick’s Day may not be considered a legal holiday, you can still make the most of it to market your products to your audience. On this day, due to the tradition of wearing green clothing, clothing sellers can hold various promotions to increase revenue.

All of these holidays are only about a month apart, so you don’t have to run promotions on all of them. You can choose holidays that are relevant to your Amazon business, add promotional discounts and information push, make sure to plan your promotions in advance, and promote the event to your audience through social media channels and emails.

Text✎ Zhu Meiying/

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