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It is said that sellers on Amazon need to master four skills: being able to keep up with copycats, being able to afford advertising, being able to understand data, and being able to withstand spoofs. But Amazon sellers actually need to be able to maintain traffic and be able to tolerate a lack of orders. As the industry has been in turmoil for many days, having no orders seems to have become a daily routine for sellers. After repeated hardships, many sellers have become very Buddhist, but there are still sellers who are always concerned about sales. What is the situation in recent days? Sellers' feedback on the number of orders continues to declineAmazon had previously announced that this year's Amazon Prime Day will be held in June of the second quarter. However, as the big promotion is getting closer, the sellers' situation has not improved. On the contrary, after a bug appeared in the Amazon front-end search for ASIN, the sellers' order volume has uniformly dropped like a roller coaster. It has been noticed that recently, many sellers have reported that their order volumes are extremely poor. Compared with the normal order volumes before, it can be said that there has been a big drop, and this situation has continued for a long time. "Since a bug appeared in the system, sales have dropped to only one-third of the original level today. Is it because of the algorithm update? It feels very difficult to do business." ▲ The picture comes from Zhiwubuyan This situation is not limited to individual sellers. In the seller group, many sellers have complained that the number of orders has been declining recently and is getting worse day by day. Another seller confessed: At first I suspected that someone was copying my sales, but after watching for two days, I found that there was simply no order. ▲ The picture comes from the seller communication group In this regard, some sellers said that the decline in order volume may be related to the adjustment of Amazon's algorithm. During the adjustment process, the natural position of advertisements disappeared, which benefited products with advantageous advertising structure, but made the situation worse for products that usually had poor advertising. ▲ The picture comes from Zhiwubuyan
The joys and sorrows of cross-border people are the same. Faced with the decline in overall traffic, big sellers can only huddle together for warmth: "The number of orders has dropped, the CPC of ads has skyrocketed, and the conversion rate has also dropped. I am almost going bald." “It’s also bleak. The number of orders is only one-third of the original number, and the number of visitors has also dropped sharply.” "The whole company is very depressed. I am crying. What is going on? Even the relatively stable products are starting to decline." On the one hand, the platform has taken drastic measures to rectify illegal behaviors, and on the other hand, the sellers' traffic continues to decline before the big promotion. Under this circumstance, sellers should also take the initiative to compare the previous keyword rankings, sub-category rankings, etc., to determine the reasons for the decline in orders and adjust their operation strategies. In addition to the unsatisfactory sales, the recent outbreak of the new coronavirus at Shenzhen Yantian Port has also caused concern among cross-border sellers. Attention to shipment! New confirmed COVID-19 patients at Yantian Port
It was learned that on May 21, Shenzhen Yantian District discovered an asymptomatic COVID-19 infection during routine testing of staff boarding an international cargo ship. ▲ The picture comes from the Internet Following the diagnosis of a worker at Yantian Port on May 21, two new asymptomatic infections were discovered in Shenzhen on the 23rd . All of them participated in the operation of the same international cargo ship "Oriental Vancouver" on May 17 at the same time as the two asymptomatic infections discovered previously. Currently, all four are receiving treatment at Shenzhen Third Hospital and their condition is stable. At present, YANTIAN International strictly follows the government's guidance to carry out epidemic prevention and control work and maintain normal port operations. Except for the three berths in the West Port area that are undergoing final disinfection, the other 17 large deep-water berths, storage yards, gates and other operations are operating normally. Although Yantian Port has not been completely blocked, cross-border logistics will be affected to some extent. In this case, the timeliness of ships and goods passing through the port will be delayed, and logistics prices will also fluctuate. Therefore, sellers who have recently shipped goods need to pay attention and keep an eye on port status and logistics trends to prevent new changes and respond in a timely manner. Amazon is not doing well! Sellers want to help collect rent?With the tightening of platform policies and the influx of a large number of new sellers, the term "involution" has gradually become popular in the cross-border circle. Sellers not only have to bear pressure from the outside world, but also have to face competition from their colleagues. Many sellers have lamented that it is becoming increasingly difficult to do business on Amazon, and some have even considered giving up on Amazon and going home to collect rent. ▲ The picture comes from Zhiwubuyan According to the seller, he is very interested in the foreign trade industry and has been working in the Amazon industry since graduation. However, he has not seen any improvement after several years, so he is struggling over whether to continue pursuing his dream or go back to help his family collect rent. This post also aroused heated discussions among many sellers, who all cast envious eyes. One seller even joked: " I should sell my house and start Amazon. The Shenzhen Five Tigers will become the Shenzhen Six Tigers in the future." ▲ The picture comes from Zhiwubuyan Some sellers believe that the poster’s family is well-off and has strong support to continue working on Amazon, so he should stick to his dream. But there are sellers who disagree with this view and list a series of disadvantages of doing business on Amazon, advising the poster to live a wealthy and leisurely life. ▲ The picture comes from Zhiwubuyan This idea of the seller actually reflects the survival status of small and medium-sized sellers. Not everyone who enters the market can find gold in the big wave of Amazon. The cross-border big sellers have raised funds and listed on the market, and their brilliant achievements are envied by others, but the sad past of small and medium-sized sellers in the process of starting a business is rarely known. When the efforts of cross-border sellers are not proportional to their rewards, their confidence in Amazon is declining day by day, so they have the idea of giving up this business. Some people enter the market with a high profile, while others exit the market in disgrace. Amazon has been popular for so many years, and it is time for sellers to calm down and think about the future direction. I hope that when sellers make choices in life, they can weigh the pros and cons and choose the way they like best to live , so that this life will not be in vain. What do you think about this? Please leave your opinion in the comment section~
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