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The first half of 2021 for the cross-border e-commerce industry was shrouded in the dark cloud of account blocking. According to the announcement released by Huading Holdings Group, Tongtuo Technology was banned from selling and had 54 stores closed, with suspected frozen funds of RMB 41.43 million. ▲ The picture comes from Huading Shares’ announcement How heavy a burden it is to have your account blocked for a company that sells hundreds of millions of products can be seen from its financial report. In Huading Co., Ltd.'s first-half report, during the reporting period, Tongtuo Technology's net profit was 76.8004 million yuan . Judging from this figure alone, the profit realized by Tongtuo is not that considerable. ▲ The picture comes from Huading shares financial report As the industry's top sellers suffered heavy losses, there were also voices in the industry that were pessimistic about Amazon. In this context, some people stick to Amazon's business, while others start to deploy other platforms to diversify risks. Tongtuo is no exception. In addition to increasing the sales share of other platforms and the investment in its own website, a new move has attracted the attention of many sellers, that is, launching cross-border training business. What is the purpose of Tongtuo to conduct training at this time? Tongtuo enters the cross-border training field It is learned that recently, the official account "TOMTOP Brand Overseas" under TOMTOP published an article titled "Cross-border Winter | The wind is cold, why does TOMTOP, a billion-dollar super-selling brand, conduct training at this time?" ▲ The picture comes from Tongtuo The article stated that Tongtuo has created the "Tongtuo Cross-border E-Academy", launched a one-stop cross-border incubation and training service , and provided an overview of its related businesses and courses. There have been many related rumors in the market before, and this official announcement directly confirmed the news that Tongtuo Technology is planning to enter the cross-border training field and has already started related business. After checking the past messages of this official account, we can see that in early August, Tongtuo Technology published relevant articles and promoted its training courses. ▲ The picture comes from Tongtuo It was also discovered that Tongtuo Technology has opened an account on Zhihu named "Tongtuo Cross-border E-commerce Training" , and stated in its introduction that "Shenzhen Tongtuo Technology is recruiting students~". ▲ The picture comes from Zhihu It is learned that Tongtuo’s training business currently mainly promotes two types of courses. The first is the entry-level course , which includes platform introduction, basic operations, logistics channels, etc.; the second is the intermediate course , which includes platform introduction, product selection, Amazon logistics, listing optimization, etc. Many sellers were surprised when they saw the above news: "I don't know why Tongtuo wants to enter the training field. Is it because they are seriously injured after the account was blocked and want to give up Amazon?" Tongtuo is well aware of the various questions raised by people in the industry. Therefore, in the article, Tongtuo used self-deprecating methods to express the sellers’ speculations: The super seller Tongtuo also does training! ? Is the industry beginning to decline? Is Tongtuo going to transform? Are you hit? Are you going to start cutting leeks? So, what exactly made Tongtuo decide to enter the cross-border training industry at this point in time? Diversify risks or reap profits? Sellers have mixed reviews on this In response to the industry's doubts and confusion, Tongtuo also responded in the article, saying that there are two reasons for conducting cross-border training business: On the one hand, Tongtuo believes that cross-border e-commerce has unlimited possibilities and is firmly optimistic about this track;
On the other hand, Tongtuo has been quietly exploring and practicing in the field of cross-border practical talent cultivation/training, and has achieved effective outputs. It has provided training services to more than 100 entrepreneurs and novice sellers, and has cultivated tens of thousands of professional and practical cross-border e-commerce talents for the industry.
In summary, Tongtuo believes that during the difficult period of the industry, what everyone needs is something of real value. Tongtuo hopes to use the experience and resources accumulated over 17 years to empower in actual combat, help lead the way, jointly pursue the dream of cross-border development, and enable Chinese brands to go overseas better and faster. Although Tongtuo’s original intention of publicity was good, sellers in the industry had mixed opinions on it. Some sellers support Tongtuo's move, believing that Tongtuo Technology's development of the training section is only to expand new business, increase revenue, and share Amazon's operating risks. However, some sellers hold the opposite view, believing that only large companies that want to make money will provide training. A senior Amazon seller was interviewed on this matter, and the seller said that a company he once worked for had set up a training department, charging 6,888 per person, and the class time was 4 hours per day. According to incomplete statistics, the net income of this training department is 20% higher than that of Amazon . Therefore, sellers believe that this behavior is actually a means for large companies to make money. In addition, the seller added the reasons why he insisted on not doing cross-border training: he could not learn anything, and in the end he would be scolded a lot, and the result would be that he would make a quick buck and then disappear, and finally he would get off track with the platform, which was not worth the loss. Is training more profitable than selling goods? Is it necessary for sellers to attend training? When it comes to cross-border training, many sellers sneer at it, thinking it is the ancestor of cutting leeks. There is even a saying prevalent in the circle: it is the unscrupulous training institutions that have deceived a large number of novices into joining, exacerbating the internal competition, which makes it so difficult for us old sellers to do business. On the one hand, there is a large demand for training for new sellers entering the market, and on the other hand, the quality of training resources on the market is uneven. The contradiction between supply and demand is also prominent in the cross-border circle, but the more prominent the problem is, the more we should treat it objectively. Are the endless stream of cross-border training and related courses on the market really tailored for sellers? Do novice sellers really need the above courses? In fact, according to the personal experience of many senior sellers, it is not necessary to spend a high price to sign up for training, but sellers can choose relatively valuable and content-rich courses to improve themselves based on the quality of the courses. In addition, there is no shortage of sellers starting with free basic courses before opting for expensive training courses. For example, the official Amazon Seller University has training videos and practical courses on basic knowledge . Another example is the Amazon Knowledge Outline , which contains nearly 300 high-quality articles related to Amazon operations, with a total of 19 sections. The key point is that it is open to all sellers for free for a long time ! Sellers in need can click the link to read https://www..com/dagang (copy the link to open in the browser) Of course, we cannot generalize. There are many high-quality service providers and training institutions on the market that can truly help sellers. The prerequisite is that sellers must go through layers of screening and comparisons with multiple companies before making a careful choice. There is no doubt that Amazon is a popular platform, but novice sellers should also see the business risks behind it, judge whether they are suitable for this platform, and then make a choice.
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