The US health and personal care market is booming! Amazon is the biggest winner!

According to the latest forecast from eMarket, health and personal care will be the third fastest growing category in U.S. e-commerce sales this year, with an expected year-on-year growth of 22.1%.

Data from Adobe shows that in September, online prices in the health and personal care category in the United States increased by 2.6% year-on-year. Although inflation has eased, prices in this category are still at a high level.

On the other hand, despite adverse factors such as inflation, consumers' interest in purchasing this category remains very high. According to a survey from CivicScience, in 2022, only about a quarter (26%) of consumers cut spending on health and personal care due to price increases. Almost the same number of consumers (23%) did not cut spending, but bought more products.

It is learned that in the field of health and personal care, Amazon is the biggest "winner" in the US market. Data shows that in 2022, Amazon's e-commerce sales in this field reached 32.59 billion US dollars, a year-on-year increase of 20.0%. And this category accounts for 8.0% of Amazon's total e-commerce sales.

eMarket predicts that in 2022, the size of the U.S. health and personal care market will further grow, with e-commerce sales reaching $114.49 billion, accounting for 11% of total retail sales; in 2023, e-commerce sales will reach $135.59 billion, accounting for 11.7% of total retail sales.

It is worth noting that the US health market is becoming increasingly "crowded" as many companies are trying to get a piece of the "big pie". Earlier this year, telemedicine startup Hims & Hers signed a partnership with online fashion retailer REVOLVE to launch health and wellness products for millennials and Generation Z consumers; Walgreens launched a credit card rewards program to encourage people to choose a healthy lifestyle.

Editor ✎ Nicole/

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