What is Ideeli? Ideeli Review

1. Basic Introduction

Ideeli mainly offers limited-time deals on clothing, accessories, shoes, and jewelry, targeting men, women, and children. Starting at 11 a.m. every day, the sale lasts for 36 hours until sold out. It also features Calvin Klein, D&G, and some well-known French brands.

II. Development

When Ideeli was first founded, it was engaged in marketing activities, but Ideeli's data showed that consumers were more interested in big discounts rather than marketing activities, so in order to meet this need, the company transformed in 2009 and became a flash sale company. It conducts retail business and provides members with greatly reduced-price products.

III. Status

Ideeli was founded in 2007 and became a pioneer of flash sale websites along with Gilt Groupe, Rue La La, HauteLook (later acquired by Norsdtrom), etc.

4. Financing

In December 2007, Ideeli received US$3.8 million in Series A financing.

In 2008, the second round of financing received $20 million.

In December 2009, it received $20 million in Series B funding from StarVest Partners, Constellation Ventures and Kodiak Venture Partners.

In 2011, the company raised $41 million in its third round of funding to hire employees and develop new categories.

In June 2012, it received US$30 million in Series D financing led by Credit Suisse.

In July 2013, Ideeli announced that it had completed a financing of US$12 million, but did not disclose the investors of this financing.

5. Development History

Ideeli was founded in 2007.

In May 2008, it moved to a building in downtown New York City, but less than a year later, the company moved again to Chinatown, now sharing a building with Dolce & Gabbana.

In 2011, Ideeli said its revenue reached $77.7 million.

In January 2014, the US group buying website Groupon announced that it had acquired the online clothing retailer Ideeli for $43 million in cash.