Attract live shopping traffic! YouTube modifies live product listing rules!

YouTube is looking to improve its live product listings with a new process that would schedule product detail uploads at set times, rather than uploading all product information before the actual live stream, according to a new report.

According to previous regulations, if they want to display products in live broadcasts, they must upload product details before the live broadcast. Through Product Drops, the products to be sold can be revealed during the live broadcast, which greatly increases the sense of mystery and attracts buyers to the greatest extent, increasing the number of viewers and traffic, thereby helping to increase the number of orders.

Sellers with a connected Shopify store or direct access to their connected store's Google Merchant Center will be able to set up product placements on YouTube using the Live Control Room. Buyers click on the link to purchase.

Sellers will be able to set relevant product details in the YouTube Live Control Room, including the date and time they want their product listing to go live.

“Buyers will be able to see mystery products tagged in the product shelf and product lists. When a product announcement is close to its reveal time, a timer bar will be visible below the drop title and description. Products can be pinned to the chat at or after the drop time.

It’s hard to say yet whether livestream shopping, a huge market in China that is expected to generate nearly $400 billion in revenue for the region in 2022 alone — nearly half of all e-commerce spending in the U.S. last year — will become a bigger deal for Western consumers.

It is learned that live shopping does not seem to be as popular in Western markets as in China, and Instagram, Facebook, and TikTok have recently scaled back their live shopping ambitions. But Pinterest is still moving forward, and YouTube has seen some good indicators.

Editor ✎Estella/

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