Some tips for Amazon sellers during peak season

As the peak season approaches, Amazon sellers are looking forward to a surge in sales and huge profits. But are you ready to have sufficient inventory to cope with the peak season?

Many sellers are now busy arranging various things for the peak season. Here are some suggestions for arranging the peak season:

1. Pay attention to the warehouse entry time

Amazon has released its 2019 peak season guide, which includes the FBA warehousing time. The specific deadlines for FBA warehousing this year are as follows:

Black Friday: Deadline: November 6

Christmas: Deadline: December 3

New Year's Day: before December 16

Please make sure to send your products to the FBA warehouse before the deadline.

2. Set a budget

Don’t start advertising before the peak season begins, as this will use up your budget early. Sellers can focus on FBA products with high potential, try to lower ACOS, optimize keywords before starting to bid, and maintain the campaign until Christmas.

3. Set up a new ad

If the advertising is done well, the conversion rate will increase. During the holidays, consumers may search for different things on Amazon than during normal times. So you can use keyword tools to search for long-tail keywords to see which search terms are commonly used by consumers during peak seasons and apply them to your advertising.

4. Utilize software

You can track shipments, sales, and payments through the Amazon Seller App. Low inventory alerts can filter out products that are about to sell out, so you can restock in advance.

Be good at using other tools, such as monitoring product prices, adjusting prices in real time, and promoting sales.

5. Take advantage of promotions

Promotion is an important activity during the peak season. In addition to various promotional methods on the Amazon platform, you can also use other deal websites to promote your products.

6. Be prepared for losses

The return rate is high during the peak season, and there are often problems with express delivery being stolen or not delivered. If your products are very expensive, you can learn about Amazon FBA's lost and damaged inventory compensation policy.

7. Create a festive atmosphere

If you have your own website, you can publish a holiday gift guide. Amazon sellers can use the platform's gift wrapping service.

8. Make good use of social media platforms

Search for popular hashtags on Instagram and videos on IGTV for ad inspiration. If you have a blog, publish posts about Black Friday or Cyber Monday, but be sure to prepare relevant content a few weeks in advance so you have time to improve your content ranking.

You also need to prepare your Facebook ad banners and promotional videos before Black Friday, because Facebook will take longer to review the ads before Black Friday.

9. Comments

Amazon’s review policy is very strict, especially in the fourth quarter. Amazon strictly reviews reviews, and sellers need to pay attention to this and avoid manipulating reviews frequently.

10. Start your promotion early

To attract as many users as possible, start your promotion early and end late.

11. Pay attention to the bid

Try to direct traffic to products with high conversion rates. Do not promote products with poor sales, check your seasonal inventory and related ASINs, and turn off ineffective bids.

If you don’t run ads or offer big discounts, use a pricing tool to monitor your competitors and change your prices in real time.

12. Promote promotional products

If your promotion goes live, be sure to notify your audience by sending an email or posting a link to the promotional product on your social media channels.

13. Display advertising is essential

Display ads are a must-have marketing tool for Amazon during Cyber Monday. Many people click on ads during Cyber Monday, and the cost is cheaper than sponsored product ads and it is easier to set up.

14. Increase your budget

When setting your budget, you need to consider the market situation of your category. For niche products, the number of visits may not increase much, but the budget will increase.

Therefore, when setting advertising budgets during peak seasons, sellers can increase the amount appropriately. Or, they can find growth forecasts for categories, make realistic sales forecasts, and then make budgets to maximize returns.

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Previous Review

●What products are most likely to generate huge sales during the peak season?

● How to improve Facebook advertising effectiveness during the year-end peak season

●Expert Q&A session: Summary of Amazon FBA sellers’ questions

● The 2019 year-end peak season in the eyes of big sellers: stop being jealous of others’ booming sales

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