Amazon traffic seems to have been taken away by Temu!

The Amazon market is really bleak this year, and the competition is very fierce. I wonder if it is due to the impact of Temu? "In addition, according to sellers' feedback, "Recently, all the products launched on Amazon have not been successful, but the same new products are doing well on Temu , so there is no problem with the product itself, or the Amazon track is too crowded.

Is it really the platform that is causing the poor performance of new products on Amazon? Did Temu really steal traffic from Amazon? According to the data platform Semrush, the daily traffic of Amazon on both desktop and mobile terminals has been declining over the past six months, which shows that the situation is not optimistic.

Image source: Semrush

On the contrary, Temu's traffic performance is extraordinary. In the past six months, Temu's natural daily traffic has been rising continuously, and the trend is good. It is no wonder that Temu's expansion speed is unmatched by many platforms.

Image source: Semrush

However, after a careful comparison, we found that although Temu's traffic is constantly increasing, compared with Amazon, the difference between a few MB and hundreds of MB is still a world of difference.

Judging from the data from various sources, it is an indisputable fact that Amazon has evolved into a red ocean battlefield. As traffic declines, competition among sellers is also increasing. On the other hand, although platforms such as Temu continue to advance and grow overseas, they are still just a small reef compared to the giant ship of Amazon.

But reefs should not be underestimated. Combined with big waves and hurricanes, they may be able to "murder" the giant ship. Amazon has already developed a sense of crisis. For example, the Vine promotion launched by Amazon recently is one of the evidences that it intends to improve its strategy.