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In fact, if you want to deeply understand the traffic sources of your own listings and competitor links, each aspect can be studied and analyzed in depth. So, today’s article will show you how to deeply explore and analyze the associated traffic of Amazon’s competitors. First of all, we mainly divide the mining of competitor's associated traffic sources into the following 6 dimensions + 5 analysis methods: We also looked for a lot of software for reverse checking associated traffic, and finally found that softime is the most comprehensive in terms of association, the data is quite accurate, and it is also quite cheap, so here we will temporarily use softime to give you an example. Of course, associated traffic is also divided into two categories. One is the ASIN associated with your own listing , which is beneficial to us, and the other is the ASIN associated with your own listing , which is not beneficial to us. So let's talk about these two categories separately:
How to Query Passive Association Traffic
First, we first check the associated traffic of the target ASIN . Here is an example for query: Then you will find that Softime provides you with all the on-site traffic sources that can be associated with your link, even including whether it appears in " Buy It With ", " 4 stars and above " or " Brands you might like ". You can see at a glance whether the exposure is in a natural position or an advertising position, as well as your position in the upper / middle / lower part of the same listing page , etc. At this point, we already have a general understanding of the ASIN that our listing can be associated with. Not only can you understand whether your link traffic is relevant traffic and in which section of the other party's link your ASIN is displayed, but you can also directly click into the listing to verify and find the characteristics of these ASINs . And take corresponding actions, for example: The ASIN being linked is a high-quality ASIN . Think more about the similarities and differences between you and the other party, and why you are linked; The associated ASIN is irrelevant ASIN , and accurate negative delivery is performed in automatic advertising, etc. The associated ASIN is a free advertising space. Analyze whether this type of ASIN can be used for fixed investment to obtain more traffic; The associated ASINs are paid advertising positions. Analyze where the paid positions of these associated ASINs are and whether there is room for optimization. Find out the sales of the associated ASINs that are higher than your own, but the listing quality is not as good as yours, and focus on investing; etc ......
The previous part is mainly about digging out and analyzing the traffic associated with our own links. While we are connecting with others, others are also connecting with us. Therefore, how can you query and analyze the ASIN associated with your listing to avoid losing the traffic you have introduced with great difficulty? Let’s take a look below.
How to query active association traffic
In fact, we can see the ASINs associated with our own listings even without using plug-ins, so this place should not be said to be mined, but rather a traffic analysis of these ASINs that are actively associated with our listings .
Therefore, here we use Softime 's "Associated Traffic Position" - "Traffic Competition" section to conduct comparative analysis for us from different dimensions such as star rating, price, number of reviews, etc. From the rankings, we can intuitively see which listings have the highest star rating, the most reviews, the lowest price, and the associated traffic ASINs , as well as their sales volume. Clicking on a single ASIN picture can also obtain basic information about the related listings . The basic information can intuitively observe the five-point description associated with the link below your ASIN , the listing ranking trend, and the other party’s main promotion method, so as to find out which ASIN is the culprit that grabs the traffic on your listing site and take corresponding measures. According to the information of the two pictures below, we can get the associated asin information: The ranking is around 10,000 , and the shelf time is about 3 months; The page price has basically remained stable at $ 15.99 , and the promotion is mainly on the site; Product keywords are also extremely relevant and medium-traffic keywords; After the product was launched, there were only 52 reviews , which were mostly natural reviews; The five-point description is concise, but there is room for optimization; The listing ranking has been basically stable for about a month;
So what should we do with this basic information? Compare the star rating, price advantages and disadvantages of our own ASIN with those of the associated ASIN ; Find out the advantages of the opponent's playing style, take its essence and discard its dross; If the listing advantage of the associated ASIN is not obvious, you can dig out the other party's traffic words and make fixed investments; Allow yourself to close the loop of traffic without the advantage of comments, for example: invest in yourself through various advertising methods; By comparing and associating ASINs from multiple sources, we can find the weak points of our listings and fill in the gaps;
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