Snapchat acquires Vertebrae, targeting AR e-commerce market

Snapchat acquires Vertebrae, targeting AR e-commerce market

According to foreign media reports, Snapchat recently announced the acquisition of AR startup Vertebrae. In the first quarter of 2021, Snapchat's revenue reached US$770 million, an increase of nearly two-thirds (66%). It can be seen that Snapchat's entry into AR e-commerce is worthy of attention.

 

The report noted that Vertebrae can help Snapchat create digital 3D versions of its products, which can then be virtually tried out through AR and purchased directly from the platform.

 

Snapchat has mastered AR technology since it launched Lenses (AR camera app) in 2016. In 2018, Snapchat first tried to use AR in the field of e-commerce when it added a "Buy" button on Nike's AR lens.

 

In April of this year, Snapchat acquired Screenshop, a product recommendation platform. Screenshop can recommend clothing to users based on the photos they take. Screenshop combines AR technology to allow users to try on clothes using AR and provide real-time product and price updates.

 

According to a survey, only 10% of American adults have used AR or VR for shopping. According to Shopify data, the conversion rate of interacting with products through AR is 94% higher than that of products without AR. Although AR shopping is still in its infancy in the United States, the future market potential is very large.

 

Editor✎ Irene/

Statement: This article is copyrighted and may not be reproduced without permission.

<<:  Snapchat collaborates with shopping platform Verishop to launch Verishop Mini!

>>:  RSS-Affiliate calls on the government to enact new laws to curb the expansion of platforms such as Amazon in India!

Recommend

What is Amazon Business? Amazon Business Review

Amazon Business is a one-stop commercial purchasin...

Amazon expands super-fast delivery service to four new cities in the US

It is learned that Amazon recently announced that ...

What is Sistrix? Sistrix Review

Sistrix is ​​well-known in German-speaking countri...

What is Waishutong? Waishutong Review

Shenzhen Waishuitong Business Consulting Co., Ltd....

What is DHL International Express? DHL International Express Review

DHL International Express is a subsidiary of Deuts...

How to utilize Amazon’s traffic?

First of all, we need to clarify how many traffic ...

What is Reamaze? Reamaze Review

Reamaze is a cloud-based support service that work...

What is AMZShark? AMZShark Review

AMZShark is a set of Amazon product selection tool...

Amazon Japan VAT is here! Upload your tax number before October next year

Yesterday, Amazon Japan released an important noti...

Biden signs law banning sale of baby sleep products! Affects two major categories

It is learned that on May 16, Biden signed the &qu...