How to integrate with off-site activities to keep the number of orders and rankings rising?

How to combine off-site resources to achieve growth in ranking and order volume?

As we all know, Amazon has three major ranking systems, and the three rankings influence and promote each other.

A product with the potential to become a hit will have its three rankings gradually rising and its conversion rate also gradually rising.

We all know that it is difficult to control the order volume when doing business outside the site.

Today you built an external site, and dozens or hundreds of orders came in all of a sudden (the normal number of orders is around 10 or so). At this time, the BSR ranking is greatly improved, but you have no way to control it, and it will drop again the next day.

The CR conversion rate outside the site will be lower than the normal conversion rate. Sometimes, doing things outside the site will actually affect the mid- and late-stage rankings.

Total conversion rate of off-site yesterday: 15%

Today’s total conversion rate outside the site: 10%

(You can see the data in the background management, usually you can see the data of the previous day every other day)

This means that the conversion rate of the external site is lower than the previous day. This traffic is not friendly to the listing, and your keyword ranking will decrease.

1. The discount range should be adjusted appropriately

2. Find the total traffic of the group more accurately

Phase 1: No off-site operations <br />Total number of orders per day: 20

The quantity comes from:

Natural search orders: 10 orders Advertising orders: 10 orders Advertising budget: $30 Off-site promotion: 0 orders

Action: None

The second stage: working on the outside

Total orders per day: >40

The quantity comes from:

Natural search orders 10-15 orders Advertising orders: 10-15 orders Advertising budget: 30-50 US dollars (no price adjustment for products, only off-site operations)
Off-site promotion: >20 orders

Action: Control CR, stabilize BSR, increase advertising budget, and increase advertising orders

The third stage: After completing the off-site

Total orders per day: 30

The quantity comes from:

Natural search orders 15 orders Advertising orders: 15 orders Advertising budget: 50 US dollars (the product has not been adjusted in price, only off-site operations)
Off-site promotion: 0 orders

Action: Continuously optimize ads

Phase I,

After a period of promotion (for example, half a month), the product can achieve 30 orders a day. To increase the number of orders again , there are three most common ways: 1. Increase sales. 2. Advertising. 3. Off-site promotion.

Therefore, using advertising + external sites, using people outside the site to stabilize the number of orders, and also increasing the advertising budget is the best way to increase and stabilize the number of orders.

(Please remember that external sites are only an auxiliary to product promotion, and the real key is advertising) The logic here is this:

External site orders-----BSR keyword ranking-----promote the improvement of advertising keyword ranking and keyword ranking----and then improve advertising and natural ranking ---increase the number of advertising orders and natural orders

Phase 2:

At this time, the total number of orders must reach more than 40, 10-15 of which are for regular orders and 10-15 for advertising leaflets.

If you convert 20 orders into 30 orders, then you should remember to increase the order information of the external site halfway through the off-site business. Now the number of off-site orders should be at least 10.

Please remember that in this process, regarding advertising, I only adjusted the advertising budget, and nothing else changed. Seeing the overall performance improved, the budget was increased by a few dollars per day, from $30 to $50.

Because, in an industry, if there are multiple factors that will affect the results, to test the effectiveness of a certain result, then other factors remain unchanged, and only one factor is changed, and the impact of this factor can be seen. In the first two days of doing off-site advertising, do not adjust the advertising budget first, first look at the total conversion rate and order volume, and then talk about adjustment

After you have tested it for two or three days, you need to control the number of orders from the external station. For example, the number of orders from the external station should be between 10 and 15 orders per day (depending on your target number of orders).

If you are promoting a FB discount group yourself, then you can try to promote one or two groups at night Beijing time. When promoting the discount group, you can also share the popularity of the same type of products, the estimated number of orders, and the estimated discount required. When you come back the next morning and find that the number of orders is insufficient, you can immediately contact the WeChat group owner to post a message.

Because our morning matches the night in the UK, our 9 o'clock in the morning matches around 6 o'clock in the evening in the UK, so you still have 6 hours to open an order this day.

Whether it is cooperating with external intermediary companies or contacting FB WeChat group owners by yourself:

Phase 3:

At this moment, of course, more than 15 orders can be placed.

There will be more than 15 advertising leaflets.

The goal has already been achieved.

Then you can end the outstation.

This is a way to use outsiders of the advertising site to increase the number of orders. It can ensure that after building an external site, the ranking and number of orders will not fluctuate greatly.

This gameplay only provides an idea. When the sales volume reaches the number of orders you want, you can use this method to continue to increase it. The prerequisite is whether your external station resources and funds are sufficient.