No way? There are still people who don’t know about the celebrity videos of buyer shows?

Amazon influencers are officially certified by Amazon and participate in the Amazon Influencer Program. There is an Earns Commissions logo next to the influencer name (as shown in the picture), while ordinary models do not have this logo. Influencers and Amazon are in a cooperative relationship, and Amazon relies on certified influencers to create a large number of videos to enhance the customer's shopping experience. Amazon influencer accounts can create videos for any product and any category of product.

5 places where Amazon influencer videos may appear:

1. Below the main product image video

2. Video location below the product

3. Related video location at the bottom of the competitor page

4. Amazon influencer page

5. Keyword search page home page

Compared to ordinary buyer shows (2 and 3, according to the latest rules, ordinary buyer show videos are currently difficult to get Amazon system push traffic), Amazon celebrity videos will appear in more locations. This is mainly due to Amazon's support for the traffic of its own Amazon celebrities.

1. Improve product recognition , occupy as many related video positions as possible, and explain product advantages and application scenarios from different angles.

2. Improve conversion rate . High-quality buyer shows can attract buyers to watch, prolong their stay time, and promote product transactions and conversions.

3. Help attract product traffic . The associated videos are accompanied by product links, which can attract traffic and allow buyers to browse more products, bringing more traffic and transaction opportunities to your own store.

4. Increase product weight , and let your own buyer show video occupy the promotion position of the opponent's related video, and present it on the competitor's product page to get more promotion opportunities, thus achieving the effect of free traffic.

5. Prevent traffic loss . If your own product does not have a video to occupy your own traffic slot, then the competitor's video with the product link will take away the hard-earned traffic. If your own product buyer show video occupies the slot , then when the buyer watches the video, it is still your own product, so you can protect the traffic .

According to Amazon's official statistics, the transaction rate of watching videos is 3.7 times that of not watching videos . In contrast, buyer show videos show the real use of products and buyers' comments on products, which can more intuitively impress consumers and promote orders .

1. The video should be 1-3 minutes long and should showcase the product's selling points in multiple dimensions. Different foreign customers should give positive reviews about their experiences, using real-life scenes to resonate with consumers.

2. Upload as many videos as possible. Amazon allows 10 videos to be displayed on a page , of which 5 are buyer shows of its own products . However, when there are no associated videos on the general listing page, you can upload 5-10 videos. Since Amazon is smartly associated and pushed, if your product can upload 5-10 buyer shows, it has a better chance of occupying the video display position, and other competing product videos will find it difficult to enter the video list of the product.

The benefits of Amazon celebrity buyer show videos are obvious. In China, it is easier than ever to promote products on short video platforms such as Douyin and Xiaohongshu. Similarly, by making good use of these video positions on the Amazon platform, the conversion rate of products can be doubled, tripled or even more. Facts have proved that Amazon celebrity buyer show videos and unboxing videos are very important factors in improving conversion rates.