It is learned that as social networks have become an indispensable part of many people's daily lives, many sellers have realized their potential as a sales channel and have begun to take advantage of this opportunity.

The rise of social commerce refers to the trend of social media platforms integrating shopping features to facilitate commercial transactions. It offers many advantages to consumers and businesses. For consumers, integrating commerce into social networks means that they can discover and purchase products directly within their regular browsing experience. There is no longer a need to leave the social media platform to search for products in a separate online store. This saves time and makes the purchasing process easier.

In addition, social networks provide consumers with the opportunity to discover new products and brands through friend recommendations and personalized content. Social media algorithms can identify users’ interests and preferences based on their online activities and provide them with relevant product recommendations. This creates a more personalized and engaging shopping experience.

On the other hand, sellers benefit from social commerce by being able to reach a larger and more engaged audience. Social media has a large number of active users who spend a lot of time on these platforms, providing brands with opportunities to increase visibility and influence. In addition, social networks allow companies to interact directly with consumers, respond to their questions and comments, and build stronger and lasting relationships.

Social networks have introduced many features to facilitate the development of social commerce. These include product tagging, integrated buy buttons, and online stores within the platform. Sellers can tag their products in posts and videos, allowing users to click on them and purchase them directly from the platform. Some social networks have also launched their own payment features.

The rise of social commerce has changed the way people discover and buy products online. Social networks have become powerful sales channels, providing a more convenient and personalized shopping experience. At the same time, sellers and brands can benefit by reaching a wider and more engaged consumer base. As social media platforms continue to innovate and improve commerce features to meet the needs of consumers and businesses, social commerce will continue to grow.

Editor ✎Estella/

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