Amazon helps you get discounts with its own money! Official announcement of the latest event

What do you think of when you think of Amazon's official discount activities? Coupons, Promotions, media discounts, or BD and LD. Among them, there is a relatively niche discount activity that is not used by many sellers - Subscribe and Save.

Subscribe & Save is a regular shopping program for consumers. Amazon will automatically generate orders, deduct fees and ship goods according to the cycle set by the customer, and customers can get more favorable discounts by setting up Subscribe & Save.

Like other discounts, this one, usually a 5%-10% discount, is borne by the seller, which is equivalent to using a small discount to attract a customer who continues to order.

However, Amazon today began to vigorously promote the niche discount of Subscribe and Save, and even made a bold statement that it would help sellers bear the discount costs!

Latest events from Subscribe & Save

Let’s first take a look at the official event announcement.

The content of the announcement is very long, so I will summarize a few key points for you.

Starting December 18, all products that meet the Subscription and Savings requirements will be automatically registered to participate in the Subscription and Savings program. But don't worry, the discount for products that are automatically registered for Subscription and Savings will be set to 0%, which means there is no discount.

However, Amazon is not doing this to make things difficult for itself. The key point lies in the following operation. Amazon will set up a Subscribe & Save discount for these products that have been automatically registered for " automatically deduct 5% for orders of 5 or more at a time ", and the cost of this 5% discount will be borne by Amazon!

That is to say, products that meet the conditions will automatically participate in Subscribe & Save and have a 5% discount for 5 or more items, and the seller does not need to pay extra cost for this discount. If the seller has a Subscribe & Save discount, the two will be superimposed.

It’s rare that my brother-in-law would bear the discount costs for sellers, but Subscribe & Save itself is not a discount suitable for all products. Let me tell you what products can be promoted with the help of this Amazon event.

Subscribe & Save Activity Analysis

Let’s talk about the hard conditions first. The Subscribe and Save program has relatively high requirements for the following attributes of sellers.

In addition, this event launch also adds a new requirement. Sellers must have completed brand registration to add new products to the Subscribe & Save program (those who have previously participated in Subscribe & Save will not be affected)

As a regular purchasing plan, Subscribe & Save is very suitable for those items that need to be purchased and replenished frequently, such as fast-moving consumer goods and daily necessities such as paper towels and laundry detergent.

However, this time Amazon's 5% subsidy activity can also be used by another group, that is, Amazon Business buyers. And business buyers can enjoy an additional 5% discount no matter how many items they order.

In summary, sellers of fast-moving consumer goods and enterprises with a lot of orders can consider making good use of the 5% discount given by Amazon this time. If they can offer another 5% discount, a total of 10% discount will be quite attractive. Amazon data also shows that a 10%-15% discount can bring a 1.8 times increase in sales.

Of course, if it is not one of the suitable products mentioned above, a free 5% discount is definitely better than nothing. After the discount subsidy ends ( yes, the subsidy is definitely limited in time, but the deadline has not been announced yet ), it will become the basic 0%, and the cost will not be affected.

Amazon's discount subsidy is naturally intended to increase the number of sellers on Subscribe & Save. If a seller has good sales during the 5% subsidy period and sales fall after the period ends, they will definitely set up a Subscribe & Save discount on their own.

After Amazon cancelled the Dush button at the beginning of this year, it has been trying to regain the missing fast-moving consumer goods market. (The target products of the Dush button are also fast-moving consumer goods that need to be frequently replenished)

In the tug-of-war with Walmart, which has a strong offline supermarket, Walmart has eaten up a lot of FMCG market share. Amazon's first step in counterattacking is to focus on Subscribe and Save. We sellers just need to enjoy the subsidy bonus during the period of competition between giants. Small sellers with insufficient scale are not recommended to get involved in FMCG, which is definitely a red ocean among red oceans.

Sellers whose products are not suitable for Subscribe & Save need to consider discount activities such as LD. Combined with the 5% discount that Amazon gives away for free, it will be even more impressive ( remember that the main image A+ cannot be promoted in the name of "Subscribe & Save" ).