How do sellers mine and optimize Amazon backend keywords?

How do sellers mine and optimize Amazon backend keywords?


Amazon sellers must optimize keywords if they want to improve their rankings and sales.

In addition to optimizing keywords in titles, bullet points, and descriptions, sellers also need to optimize backend keywords so that your products are more likely to be indexed by Amazon algorithms.

Then appear in search results for different keywords related to your product, increasing your product exposure and sales.
How to use backend keywords effectively


Like keywords in titles, bullet points, and descriptions, Amazon’s algorithm will index backend keywords. When setting backend keywords, sellers need to pay attention to the following points:

Amazon indexes a maximum of 250 characters of backend keywords.
Backend keywords can use synonyms, such as pants and trousers.
Backend keywords can include abbreviations and alternative names.
Don’t repeat keywords . Amazon’s algorithm will index every keyword included in the listing, so don’t repeat keywords that already appear in the background keywords.
Do not include ASIN or brand name.

How to find the right background keywords


There are two ways to help sellers find suitable backend keywords. The first method is that if the seller has run ads, he can download the search term report and find the keywords from the report.

First, click Campaign Manager under Ads in the backend:
             
Then select your ad and report type, as well as the report time range in Advertising reports, and click the Create Report button to generate the report.
             
Finally, click Download.
 
Another way is to use the Amazon Search Term Report provided by Amazon Brand Analytics .

The report will provide the search terms used by consumers, which can be short-tail keywords or long-tail keywords; as well as the search frequency ranking of keywords in a specific period of time.
             
Of course, sellers can also use the keyword functions provided by some tool software.

For example , use the TOP25W hot search terms function of the US and Japanese sites launched on the official website of AMZ 123 to view hot search terms, data, and rise and fall ranges with one click. Search the link below and experience it immediately↓↓↓
 
Website: https://www..com/usatopkeywords
How to access Amazon backend keywords


Log in to Amazon Seller Central and click Manage Inventory in Inventory.

After entering the product list page, click the edit button on the right side of the product, then select keywords, and the five forms shown below will appear for sellers to fill in:
             
Then fill in the background keywords you prepared in the Search Terms section. If you want to calculate the number of characters in the keyword, you can use the word frequency statistics tool provided by AMZ 123 :
            Website: https://www..com/tools-wordcounter

How to check whether the backend keywords are indexed


How can sellers make sure that the backend keywords they use are indexed by Amazon’s algorithm?

The method is that the seller enters ASIN and keywords in the search bar and clicks the search button. If the algorithm indexes this keyword, the corresponding search results will appear, such as the following figure:
             
If the keyword is not indexed by the algorithm, the result shown in the figure below will be returned. You need to review your backend keyword list:
         

Compiled by ✎ Mary/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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