Account Ban Crisis! ! New Type of Relationship Appears on Amazon

Amazon has started a new round of account sweeps, which involves a new type of correlation factor - advertising program correlation. This correlation factor is closely related to Amazon's advertising system, especially the feed ID. The feed ID is an identifier used in the Amazon system to track advertising programs and record the creation and delivery path of advertisements.

Advertisement plan association is different from traditional account association. It is more hidden and easier to be overlooked during operation. The following are some behaviors that may trigger advertisement plan association:

1. Repeated placement of the same advertising material: using the same advertising copy, images, etc. in multiple stores.

2. Advertising account sharing or device switching: Multi-store advertising plans use the same computer or the same network operation.

3. Similarity of advertising strategies: budget, bidding method, and delivery time are exactly the same.

The emergence of advertising program association marks a further tightening of Amazon's rules. From hardware association, information association to the current advertising program association, Amazon's system algorithm has become more intelligent and strict. Any operational negligence may become the fuse of strong association.

How to avoid becoming a victim of new connections. Here are a few tips:

1. Avoid high similarity in advertising plans: Do not use the same advertising materials, copywriting, and delivery strategies in different stores, and ensure the independence of advertising settings.

2. Strictly separate account operation devices: configure independent computers and networks for different stores to avoid the association of hardware and IP.

3. Check the usage records of advertising accounts: regularly check whether any advertising accounts are switched between multiple stores.

4. Optimize product and brand layout: avoid product information being too consistent in different stores and ensure differentiation between SKUs and ASINs.

5. Pay attention to Amazon’s backend physical examination report: Amazon’s physical examination function will regularly provide feedback on account performance and potential risks. Sellers need to pay attention in a timely manner and adjust their strategies based on the physical examination content.