Amazon choice's advanced path

With the adjustment of Amazon's algorithm, Amazon Choice has transformed from an inconspicuous function to occupying the top three important display positions. Its impact can be imagined. Amazon Choice has also become an object of competition, and the market has further adjusted. So today I will share with you the advanced path of Amazon Choice!

Impact on sellers:

Once upon a time, when Amazon choice was first released, it was called the most useless feature, because its existence did not seem to bring earth-shaking changes to sellers’ traffic and conversions, so the smoke of competition has never spread. However, with the adjustment of Amazon’s algorithm in recent years, Amazon choice has gradually become an object of competition. So, what impact does it have on Amazon sellers?

1: Prioritize products with the Amazon choice logo

We all know that Amazon’s search function is similar to the search principle of SEO, and it also has voice search function.

When you start searching for a product, Amazon will prioritize products you have already purchased based on your purchase history.

If you have not purchased the type of product you are searching for, Amazon will prioritize your products with the Amazon choice logo.

Of course, we have always known that search rankings are based on relevance and conversion rates, but it is not difficult to find that products with the Amazon choice logo are always ranked at the top.

2: Affect keyword ranking

We all know that Amazon choice has its own keyword collection and its own algorithm arrangement.

Gradually, this area has also become a battleground for keywords. On the surface, it seems that when the conversion under this keyword reaches a certain level, you will have the title of this keyword, but in fact, when you have the Amazon choice logo, you will be ranked at the top when searching for long-tail keywords or even big keywords, even if there is no objective conversion under these keywords.

At the same time, the keywords of Amazon choice will always change. When extremely niche long-tail words appear, you need to pay attention to changes in traffic.

3: Influence the weight of listing

In fact, this is not difficult to understand. Links with the Amazon choice logo have their own halo.

At the same time, Amazon's audience is increasingly recognizing the Amazon Choice logo, and it is even called Amazon's Best Choice. Its status in the minds of consumers is already slightly better than Amazon's own products.

How to get Amazon choice

How to get Amazon choice is a very broad topic, just like how to occupy the keyword homepage, it is difficult to know where to start.

But there are a few things I’d like to share with you!

1: Related to price range

We know that the ranking of all products is related to the price of the product, but we found that the acquisition of Amazon choice is related to the price range.

For example, most similar products are in the low-price range, and only a small number of products are in the medium- and high-price stages. At this time, products in the medium- and high-price stages are more likely to obtain the Amazon choice logo than low-priced products, even if their sales are not excellent.

Therefore, considering the price range has also become a direction for our product selection.

2: Related to category nodes

The category node of the product is finalized when the product is launched. It can be changed later, but it is generally not recommended.

Relatively speaking, more detailed category nodes are easier to obtain Amazon choice, which means that small categories are easier to obtain.

In larger categories, it is also easy to obtain when sales and conversions remain excellent.

Similarly, it is easier for blue ocean categories to obtain the Amazon choice logo, while it is a little more difficult for red ocean categories. In fact, to put it bluntly, it is still closely related to conversion and relevance.

3: The recommendation algorithm is similar to the keyword ranking algorithm

In other words, long-tail words with higher relevance are more likely to get the Amazon choice mark, and products with higher conversion rates in the short term are more likely to get the Amazon choice mark.

However, it is worth mentioning that if the Amazon choice carried is a very small long-tail word, then you need to check whether the traffic in the large category is too small. After all, we are still targeting the entire large category market!