In the past two days, a seller received a strange email stating that the seller was required to complete identity verification, otherwise withdrawals from the store account would be suspended! After preliminary verification, the screenshot in the online picture is indeed from Amazon's official email, but some sellers are unable to open the link in the email. Customer service feedback stated that due to a bug in the email sending system, the correct interface was not attached to the email. Sellers who receive the email and click the link but are unable to open it can also contact official customer service to request the link to upload the file. The identity verification requirements this time are rather strange, all of which are related to the seller's payment account and registered company information. In addition, the triggering time is set when the seller withdraws money, which makes many people speculate whether this is another large-scale audit by Amazon. They believe that the collection and registration company information is likely to be related to the public account verification that has been circulated on the Internet before! Is Amazon public account verification feasible? Around the middle of last month, when Amazon started to check the small cards in large quantities, the news that “ Amazon is preparing to verify the seller’s public account ” spread among the sellers. . . Simply put, the news stated that the seller would be required to provide a public bank account corresponding to the registered company, and then a very small amount of money would be transferred into it, and the seller would be asked to provide a specific amount in order to verify the authenticity and existence of the seller's public account. If you really want to enable public account verification, it will be a big trouble! Many sellers only use business licenses to open stores, and do not open public accounts at all. Some sellers even cancel their company accounts after registering the store to save trouble and money on reimbursement. Once the corresponding public account is checked, unprepared sellers will definitely be caught off guard, which will seriously affect the withdrawal process. So is this news true? After all, it is all gossip, and it is difficult to tell whether it is true or false. Let’s use the old method and start with practical information and facts to see if Amazon can conduct public account verification. Difficulty of public account verification First of all, this public account verification operation is quite common in China. In fact, our official account needs to do such verification every year. I can tell you that this is a very large and complicated task. Even an international technology giant like Tencent cannot do it by itself, but entrusts a specialized third-party verification company to operate it. There are actually two ways to verify. One is like what the seller revealed above, where you deposit a small amount of money (usually a few cents) into the public account corresponding to your company, and then they call you to ask how much money you deposited. Only if you tell them the correct amount will you be approved. The second way is the other way around, where they first tell you how much money you deposited into their verification account. Only if the amount you deposited and the public account information are correct will the verification be passed. The client (Amazon) will not have access to the seller's information throughout the process, and the third party can directly notify Amazon of the verification results. However, whether Amazon does it itself or entrusts a third party, there is a fee for transferring money to public accounts. And even if this kind of verification only costs a few cents, the fee must be paid at the lowest level. The fee of 1-5 yuan is already ten times the amount of money transferred . With so many Amazon accounts, this is not a small amount of money. Moreover, the postcard verification (verification of company address) and video verification (verification of legal person + business license) currently implemented by Amazon can already determine the company information very well. If there is a problem with any of the legal person, business license or address, the bank will not open a public account for you. Therefore, Amazon’s move is costly, of little significance, and the possibility is not high. Currently, due to Amazon's continuous store closures and tightening policies, true and false information are flying all over the place. Sellers need a place where they can really chat about the latest information, exchange information with everyone, and distinguish true from false information. |
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