"Stay Away from Low-Price Involution" - Live Report of Cross-Border Traders' Offline Salon

In the first half of this year, our cross-border e-commerce has experienced tremendous changes. Since May, many big sellers have been closed down one after another, and Amazon's policy direction has taken a 180-degree turn. Many sellers are unable to adapt to this change and urgently need an event to gather together and discuss future countermeasures.

In response to this demand, we held this offline salon in Suzhou to share and discuss with everyone the "path to profitability in the post-Amazon era."

For this event, we chose the Entrepreneurship Center of Yuanrong Elite Club in the High-speed Railway New City. The venue has many functional areas, including a roadshow hall, round table conference hall, rest and water bar, and even a gym.

Participants had already arrived one hour before the start of the event, and they were obviously eager to listen to some of the super attractive topics, such as the white hat commentary growth method, the layout of Meikodo and Walmart, and the most important principle of profitable operation with low price, etc.

Friends who didn’t come to the event don’t need to worry. I will bring you some useful information on the spot and move the content on site online to share with you.

First, Jessica, the senior investment and operations manager of the famous Latin American e-commerce platform Meikeduo, shared with us information about the Latin American market and answered questions about the advantages and capacity of the Latin American market that sellers are most concerned about.

Latin America is a huge market with a population of 650 million, and its population structure is very good, with a high proportion of young people with stronger spending power. What is more advantageous for Amazon sellers is that because the culture is closer to North America, the consumption tendency of the Latin American market is also similar to that of North America. Sellers on the US site can continue to use their original product selection logic in product selection, reducing a lot of cross-platform running-in work.

As one of the best e-commerce platforms in Latin America, Meikeduo provides sellers with more complete functions and sales experience. Meikeduo imitates Amazon's FBA plan and provides sellers with Meikeduo logistics service (FBM for short). As long as the seller ships the goods to the local Meikeduo warehouse, Meikeduo will be responsible for the subsequent sales and distribution. Moreover, it does not charge sellers for storage fees at present, which has considerable advantages compared with Amazon FBA.

The second person to share is our teacher Alice. This time, Teacher Alice combined the recent store closure issue that everyone is most concerned about to introduce to everyone the logic of white hat high-profit gameplay.

There are indeed many barriers to entry for high-profit gameplay, but the vitality and sustainability of the entire gameplay far exceeds the disordered low-price involution, and it is more resistant to risks when encountering platform policy fluctuations. In this sharing, Teacher Alice starts with the basics of high-profit gameplay to help everyone quickly complete the transformation from low-price running to high-profit gameplay.

We have always insisted on operating our business in a highly compliant manner, because we had predicted the day when the platform's policies would be tightened. The series of store closures that began in May due to fake orders, small cards, and brand associations were all due to the platform's comprehensive crackdown on reviews. The future trend of platform compliance is unstoppable, and the important thing is how to transform as quickly as possible to adapt to the platform's direction.

We then talked to a professional payment collection agency about the recent popularity of Amazon. It is rumored online that Amazon is currently obtaining seller information through the third-party payment collection platform of the PSPP program, which will hinder the speed of payment collection. Many sellers are worried about whether they will encounter difficulties on the payment side.

The serial fake accounts that have been selling well since May are essentially a comprehensive review by Amazon. So how can we increase white hat reviews in this environment?

In this sharing session, our technical seller Frank introduced four official default compliant review request methods, including Vine, one-click review lock, in-site message and off-site review, which are all practical white hat review operations for sellers.

At the same time, as a technical player, Mr. Frank also shared a summary of the review rules on the Walmart platform that he recently researched, which is of great help to sellers who want to deploy on multiple platforms and are watching Walmart.

Due to the tightening of Amazon policies, many sellers are considering multi-platform layout to diversify risks. Walmart, another American e-commerce giant, is the new platform that many sellers want to pay attention to the most. The last sharing today is Teacher Eric telling you about the basic situation of the Walmart platform.

As Walmart is a brand-new platform, sellers can learn from Amazon in product selection. The search mechanism and display rules of the entire platform are all based on position. After careful research, Eric found that Walmart does not have a comprehensive ranking mechanism like Amazon. The position of product display is highly dependent on the daily transaction volume. Many products that sell well but have no reviews can easily occupy the best display position.

Moreover, Walmart’s search mechanism is not just based on keywords, but will expand and identify search terms and display many derivative products. This is very different from Amazon’s search display, and requires sellers to conduct in-depth research and development.

It is not enough to just listen to the above dry goods content. You need to have your own ideas and thoughts to understand and absorb it more deeply. So after the dry goods sharing session, we added a roundtable discussion session. The focus is on the two main points of today's salon: "How to ensure account security during the period of frequent store closures" and "How Amazon will achieve a virtuous cycle in the future."

The participating sellers discussed in groups and summarized the corresponding methods for two key issues that were recognized by the group. Finally, a group representative was elected to conduct a roadshow and share the group's discussion results with everyone.

When the overall environment of Amazon becomes more harsh and worse, going it alone is a very unwise choice. Other people's experience and experience can help you save more costs and time, so that you can survive longer and go further than your competitors.