The latest online shopping trends among American consumers! 96% of people value free shipping!

It is learned that Adtax recently conducted a survey on the online shopping behavior of American consumers, which showed the digital habits and preferences of American consumers for online shopping.

According to an Adtaxi survey, more than 54% of respondents said the COVID-19 epidemic has changed the way they shop, and 63% said they would prioritize shopping at small and local business sellers. This is an opportunity for small businesses to invest in digital products and attract customers in new ways.

Adtaxi's survey pointed out the shopping preferences of e-commerce consumers. It is reported that 73% of the online shoppers surveyed said that they prefer product prices to include shipping costs rather than charging shipping costs separately; 96% said that free shipping is important when shopping online; 93% said that they value free return policies; 74% value loyalty rewards; and 70% value same-day delivery or next-day delivery.

It is learned that as the time spent online increases, consumers are increasingly concerned about data privacy. 44% of people have a better online experience by providing information, 54% of respondents said they know the new privacy opt-out options in iOS 14.5 that enhance user privacy and transparency, and 45% said they allow apps or websites to collect their data.

Building consumer trust is critical to the success of e-commerce. 60% of respondents believe that companies do not make an effort to protect their personal information, and 72% say that companies’ online data privacy disclosures are purposefully misleading.

The survey also showed that among the types of data that respondents are most willing to share, contact information ranks first (44%), followed by sensitive information such as race or religion and location (both 27%), purchase history ranks third (19%), browsing and search history and application/website usage each account for 17%, and the lowest ranking is user content including emails, photos, recordings, etc., accounting for 8%.

Adtaxi’s survey provides relevant information on the opportunities and challenges facing businesses and marketers, and the success of most businesses in the future will rely on digital relationships.

Editor ✎ Nicole/

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