Chinese sellers occupy half of the market! What is the best selling product on Walmart?

According to the latest data from MarketplacePulse, more than 50% of new sellers on Walmart are from China. One year after Walmart opened up to Chinese sellers, the number of new Chinese sellers has exceeded that of American sellers.

On such a popular Walmart platform, what is the difference between product selection and Amazon? Below, the editor has sorted out the product selection criteria applicable to most platforms, and collected the top ten best-selling and most popular categories on the Walmart platform.

The selection criteria are roughly as follows:

Sell ​​products under five pounds (save on shipping costs);

Selling products priced between $10 and $60 (which can yield a good net profit margin);

Don’t sell products with mechanical parts (which can break easily);

Avoid dangerous or fragile items that require special shipping;

Products with stable demand all year round.

Walmart's top 10 best-selling categories

Personal Care Products

Personal care products belong to the general category, including products such as soap, toothpaste, shaving, sunscreen, etc. These products are very popular with sellers because they are easy to sell and have a short replacement cycle, and are fast-moving consumer goods.

Laundry Products

Laundry products include a wide variety of items to improve the cleanliness of clothes, including dryer balls, laundry detergent, fabric softener, stain remover, etc. Brands such as Tide, Bounce, and Oxiclean dominate the best-selling rankings.

Cleaning supplies

Cleaning supplies include more products for different purposes, and the most popular categories include disinfecting wipes, floor cleaners, paper towels, garbage bags, shop vacuums, and brooms. Sellers can choose to enter smaller market segments, such as "granite cleaning products," to meet deeper needs.

Health Products

This category contains numerous subcategories including medications, supplements, masks, handheld massagers, foot spas, and more.

Women

Third-party sellers can capture market share by catering to niche needs in the women’s apparel category. Unlike men’s apparel, women’s apparel covers more needs and different body types. Top-selling categories include bikinis, handbags, plus sizes, dresses, and sportswear.

Kitchenware

Kitchenware is a popular category for cross-border sellers. This type of product is in high demand and has high profits. Popular products include spatulas, blenders, microwave ovens, silverware, and potato peelers.

Pet Products

Walmart's popular pet products include pet food, pet toys, accessories, small hats, etc. Sellers can also find their own explosion point by looking for segmented needs.

Garden furniture

Patio furniture is often smaller, does not require high shipping costs, and uses materials that are stronger than fabric in its construction. Examples include chairs, umbrellas, dining sets, outdoor decorations, etc.

Baby Care

Baby care includes many subcategories, such as toys, wipes, diapers, lotions, and care packages. Toys have a low entry barrier, and baby toys are very good niche products with low costs.

But you need to make sure that the products you sell are safe. If outsourcing, you need to make sure you use a verified manufacturer.

Fitness accessories

The sports trend is on the rise, and the demand for some products is also gradually rising, such as smart fitness tools, waist control wear, books (recipes or exercise guides), sportswear, etc.

There is no doubt that as Amazon's competition becomes increasingly fierce, Walmart will become a great choice for Chinese sellers to expand into North America. Although it is still in its infancy, at the current rate, Walmart may surpass Amazon in about five years.

Editor✎ Ashley/

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