What is CPC? CPC Review

CPC stands for Cost Per Clicks, also known as PPC (Pay Per Clicks), which is Amazon's paid advertising. It is a way for sellers to actively attract traffic and increase sales. In fact, CPC advertising data can reflect the problems of the listing, so that sellers can better create a perfect listing. CPC (Cost Per Click) is charged according to the number of ad clicks. An IP can only click once within 24 hours. CPC is also one of the indicators for evaluating advertising effectiveness.

CPC matching method and structure

1. Understand the scope of words that can be matched by the three methods of precise, phrase and broad (the background help has corresponding instructions, please check it yourself, it is not listed here).

2. Understand the advantages and disadvantages of automatic and manual advertising bidding methods:

When doing automatic advertising, Amazon will freely play according to the degree of page optimization and the degree of matching with consumer needs. It will match a large number of search results and bring a large amount of potential related traffic. The disadvantage is that it may lead to too large an exposure range and bring a large number of invalid clicks. In addition, automatic advertising cannot accurately control the display price and position of each word.

Manual advertising can deliver target keywords more accurately, especially manual precision can control the ad position by adjusting bids.

The role of CPC advertising

1. In the early stage of new product launch, CPC can help the system quickly capture, collect and match a large number of keywords, quickly obtain a large amount of traffic and improve keyword rankings through keyword orders.

2. During the product stability period, CPC can continue to bring in a large amount of traffic, ensure the continuous growth of product sales, stabilize the ranking, help occupy the category position, increase brand exposure, and cooperate with product promotions or clearance.

CPC Advertising Content

1. Set the ratio between product profit point and advertising investment cost

If the cost of the budget is not measured in the early stage, the effect will be optimized blindly in the later stage. The early advertising is ineffective, and the cost of the later optimization cannot keep up, which will result in the failure of the advertising plan. Assuming that the profit and advertising cost are calculated based on the product sales, the seller should make it clear in his mind that if the amount exceeds the limit, he may lose money.

2. Listing content optimization

No matter how good the advertising plan is, once it encounters very bad content, it will cause a very high bounce rate, which is always a waste for sellers. If you want a high conversion rate, the advertising plan is one thing, and the other thing is that the better the description, main picture, detail page and other content are optimized, the more helpful it will be for transaction conversion.

CPC Advertising Optimization

First, measure the ASIN with higher conversion, collect keywords with higher conversion by running automatic ads, and put them into a separate ad group. To achieve a goal: to provide high-conversion accurate traffic for high-conversion products (potential hot-selling products, good products) (running automatic ads is testing), so that the conversion of this ad group is getting higher and higher, thereby reducing advertising costs; in the advertising part, use the keyword tool to put in high-precision keywords, and at the same time optimize your search terms accordingly, so that both sides echo each other, put products into accurate categories, and the natural traffic part also needs to improve conversion.

How to prevent malicious clicks on CPC ads

Although these sellers who maliciously click on others often cannot bring any help to themselves, just from the perspective of the decline in advertising effectiveness caused by "malicious clicks", every Amazon seller does need to be vigilant.

1. First, you need to "separate bets" on keyword ads. In short, you need to open 2-3 ad groups for 1 ASIN.

2. You need to be able to quickly determine whether your ads have been "maliciously clicked". This requires each seller to check the advertising report every 2-3 days and compare the following indicators for the same keyword:

Impressions suddenly drop

ACoS suddenly increases

Conversion rate suddenly drops

3. If you determine through the above data that your ad has been maliciously clicked, you need to file a complaint with Amazon immediately.