Are the sales labels displayed on Amazon’s front desk accurate?

Since March 2023, Amazon began to publicly display sales data on the front-end page. Now nearly two years have passed, and the sales data label has basically changed from a beta version to a permanent official version.

This discrepancy is not accidental. Many sellers are actually not clear about the meaning and accuracy of these data.

Today, let’s uncover the truth about Amazon’s front-end sales statistics and its actual value!

1. Approximate value display:

Sales volume is not an exact number and is usually displayed in intervals such as "50+", "200+", or "1K+".

- If less than 100, 50-99

- The range of 100-999 is divided into intervals for every hundredth digit (100-199, 200-299, etc.)

- The range of 1,000-9,999 is divided into intervals for every thousand digits (1,000-1,999, 2,000-2,999, etc.)

- The range of 10,000-99,999 is divided into intervals for every ten thousandth digit (10,000-19,999, 20,000-29,999, etc.)

- The range of 100,000+ is one interval per 100,000 digit (100,000-199,999, etc.)

Note that the ranges are not the same size. For example, in the 100-199 range, the upper limit is twice as large as the lower limit, while in the 800-899 range, the range is narrower.

In general, the sales data at the front desk is not just a string of numbers, but also an "invisible weapon" for Amazon sellers to formulate operational strategies. Although it is lagging and ambiguous, as long as the right method is used, it can still provide accurate guidance for your operation.