According to some training institutions, Amazon is "full of gold" and one can easily earn tens of thousands of yuan a month. However, sellers familiar with the cross-border e-commerce market know that this year is the most difficult year for Amazon operations.
"Winter is coming", it is not easy to maintain operations, let alone get rich overnight? However, many sellers who have not yet entered the market lack a comprehensive understanding of the current situation of Amazon, and their pockets are emptied by training institutions without paying attention. Using social media platforms to attract traffic and exaggerate the publicity effect to induce new users to buy courses Recently, a seller reported that a cross-border company in Henan Province deceived sellers in the name of teaching and training, charging more than 10,000 yuan per person for tuition, but the quality of service actually provided was seriously inconsistent with the signed contract. After negotiations failed, the sellers sent a lawyer's letter to the company and demanded a refund. What is going on? By sorting out the information and evidence exposed by multiple sellers, we have made some discoveries. Now we will explain the cause and effect of the whole incident one by one. According to the disclosure of the parties involved, the agency (hereinafter referred to as Henan *yu) mainly conducts traffic diversion on mainstream social platforms such as Xiaohongshu, Zhihu, Douban, and Douyin, attracting novice sellers through student recommendations and screenshots of high-value orders. Subsequently, the sellers are guided to add staff WeChat to promote training courses. By searching the company name on Zhihu, I saw some "students" from Henan *yu sharing their experiences. One of them said that many students of the company can earn 3 million yuan a month from their stores. The evaluation of the company is: The company's ability to operate stores is really amazing and can solve any problems it encounters. ▲ The picture comes from Zhihu Another "student" said that he had signed up for a course at this company and that the teacher was very responsible. He even started a video to guide sellers after 11 o'clock when he was ready to rest. However, someone directly responded: "I was also deceived by a shill like you before." ▲ The picture comes from Zhihu Regarding the sharing of these "students", the deceived sellers said that they were all agents, "We often chatted in the early stage, but disappeared after paying the fees." ▲ The picture comes from the seller’s disclosure In addition to the recommendations from students, it was also found that many of the videos posted by Henan *yu on Xiaohongshu were talking about one thing: Amazon, which is simple and easy to do, and has outstanding "cash ability". ▲ The picture comes from Xiaohongshu Henan *yu also emphasized in the video, "Free information or training is a scam. If you want to do it, you have to pay the cost. If you don't want to pay the cost, it's best not to do it. To be honest, you can't do it anyway." ▲ The picture comes from Xiaohongshu According to revelations from multiple sellers, Henan *yu not only engages in false advertising, but also has a set of commonly used sales techniques: actively sharing information, then adding WeChat + boasting about how profitable the Amazon platform is + showing screenshots of students' store orders + packaging the company's strength, and promising to provide students with one-stop, nanny-style operational guidance. In fact, we all know that Amazon's industry has been in turmoil this year, with profits falling sharply amid skyrocketing costs and an endless spiral of involution. How could it be possible that "gold is everywhere" as the agency says? Obviously, Henan *yu did exaggerate in its recruitment promotion, but what really made the students unbearable and forced them to jointly sue was the service attitude of leaving nothing behind after collecting the tuition fees and the training content that was completely inconsistent with the value. Violating multiple agreements, revealing the true face of hypocrisy after paying the money According to the contract signed between a seller and Henan *yu , the rights and obligations of Henan *yu mainly include: providing the seller with a permanent ERP loading system, irregular cross-border e-commerce training, consulting and guidance services, assisting in opening cross-border online stores, and providing payment, logistics services and consulting services, etc. ▲ The picture comes from the seller’s disclosure Henan *yu provides three types of service packages: basic version 12,800 yuan (online), professional version 15,800 yuan (offline), and advanced FBA version 21,800 yuan. ▲ The picture comes from the seller’s disclosure
However, according to feedback from students, Henan Yu violated almost every provision in the actual performance of services, and its attitude changed 180 degrees after the payment . The main violations include the following: - The agreement promised 1-on-1 teaching, but it was actually 1-on-many. The only teaching method was live broadcast, and if you had any questions, you could watch the replay.
- The agreement clearly stipulates personalized product coaching, but dozens of students received the same product link in a mass message, which is extremely easy to infringe on rights. Once an infringement occurs, all students will suffer.
- Using ERP to trap students, and the logistics costs are ridiculously high.
- They promised to teach you how to operate quality products, but actually they only taught you how to follow sales.
▲ The picture comes from the seller’s disclosure ▲ The picture comes from the seller’s disclosure
Because they want to realize their dream of making money, but suffer from lack of experience and lack of knowledge of operation, these new sellers will pay a large sum of money to the training institutions. However, after being manipulated by the training institutions, the sellers not only did not make any money, but lost a lot. According to the seller, a student used Henan Yu's ERP and logistics to ship goods. The goods were shipped on September 18, but they were not delivered until October 18, and the logistics fee had to be recharged to the ERP account. ▲ The picture comes from the seller’s disclosure ▲ The picture comes from the seller’s disclosure In addition, because the products recommended by Henan*yu to sellers are very likely to infringe copyright, some sellers have been constantly receiving infringement complaints from Amazon. Some sellers even had their stores closed down because of this. ▲ The picture comes from the seller’s disclosure Just when the novice sellers gradually realized that something was wrong and approached the training company to ask for a refund , the other party was self-righteous and refused to acknowledge it. ▲ The picture comes from the seller’s disclosure It is reported that this is not the first time that Henan *yu has been complained by students. As early as August, more than 10 students said they were cheated. This group of sellers has also taken the method of exposing them online, but at present, there are still new people falling into the trap. "With so many leeks, there are always one or two that will be cut down." Faced with screenshots of lucrative orders and eloquent sales pitches, there are always some novice sellers who believe them and get lost in the illusory shortcut to making money. Here, we remind all new sellers to be cautious when choosing a training institution and choose one based on their actual needs. You should make a rational judgment on whether you need training and what aspects you need training in. You should not think that you can sit back and relax after enrolling in a training course and wait for the money to be collected. If sellers are unlucky enough to encounter a training institution that attempts to cheat them, they must take up legal action and resolutely safeguard their own rights and interests.
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