What are long-tail keywords? A brief discussion on the role of long-tail keywords

Long-tail keywords are easily confused with short-tail keywords, and are often misused in the Google SEO industry at home and abroad. We list the characteristics and definitions of long-tail keywords: Long-tail keywords are not judged according to the length of the keyword.

After entering the relevant words you want to search, you can get the long-tail keywords, as well as the exposure and clicks brought by the long-tail keywords.

Long-tail keywords are easily confused with short-tail keywords and are often misused in the Google SEO industry at home and abroad.

So what are long-tail keywords? What is their role in Google SEO? This article hopes to share the correct concept of long-tail keywords, and thereby help you master the key to Google SEO operations and maximize the benefits of keyword strategies.

Long-tail keywords are a general term for a combination of keywords. It is not the length of the keyword that determines whether it is a long-tail keyword. Excluding those core keywords with extremely high search volume, we also call them big words and short words.

1. Attract traffic with clear intentions and improve the effectiveness of SEM

By using keyword planning and adding relevant keywords with strong search intent into the content, you can improve the relevance of the content and keywords and get better rankings. When consumers find your website by searching with long-tail keywords, it can also bring considerable traffic to your website.

We can use the relevance of keywords to get more long-tail keywords, such as:

As mentioned above, the concept of long-tail keywords is often misunderstood as "relatively long keywords", but in fact we should not use length to distinguish the types of keywords, but use traffic to distinguish them.

When developing a keyword strategy, please keep in mind the key concepts mentioned above to achieve better SEO keyword results during Google SEO operations!