How to increase the natural traffic without evaluation when the product is out of stock and re-launched? The natural traffic is very small when it depends on advertising...

"Wonderful Reply"

Hot sale machine   -Cross -border e-commerce gatekeeper

Agree with: mactaylorny, Suppose I'm a Good Person, lEtmIheArU, ZOLAZH, Cheese Chaochao More»

Under the premise of white hat, here are a few points:

1. Keyword ranking optimization
   Use the backend or plugins to analyze the main product keywords and traffic keywords, the current natural ranking position, and compare it with the position before the stock was out of stock. Select 3-5 long-tail keywords with lower difficulty as a breakthrough point, and focus on improving the ranking through the following methods:

   
   1) Optimize keyword density and position in your listing
   2) Through the coordination of different advertising activities, continuous exposure and click-through conversion can be used to increase the relevance of keywords. After the ranking of these words is stable, more other words can be added, and the weight will be increased in a cycle.
   
   

2. Advertising strategy adjustment
   1) For manual ads with precise matching, increase the bid appropriately and try to keep the ad space in the upper middle part of the homepage
   2) Other forms of advertising activities should be regularly negative, to exclude irrelevant traffic, and to improve the overall conversion rate of existing advertising within a limited budget.
   3) Provide sufficient advertising budget to ensure daily exposure and clicks
   4) Regularly optimize and iterate your keywords. Don’t stick to one thing.
   
   

3. Promotional Strategy
   1) Set up the coupon levels reasonably. It’s okay to have a big discount at the beginning, and then gradually reduce the discount later.
   2) Try to test with PED more often, report the deal if possible, quickly increase sales, cooperate with all the traffic-generating methods you have done, and adjust dynamically
   
   

4. Off-site traffic
   If there is a suitable channel, it can also be assisted.
   
   

Since the product is in the re-launch period, the key is to try to get sales back to the previous level in the shortest possible period. Don't focus too much on profits at this stage. Pay attention to the reasonable allocation of your resources, regardless of your inventory matrix, channels, etc. As time goes by and weight accumulates, natural traffic will gradually recover.

NatPagle

Agree with: A fish across the border, Ingyenes, tsktsk, Zeron, mactaylorny more »

As a new product, a score of 4.0 is definitely low, which directly affects your conversion rate. Since you are a new product, you can ignore the ratings of competing products in the same category.

If you want to increase natural traffic, you need to promote keyword rankings . SP keyword advertising is definitely the best way to promote keywords, so your main budget and energy should be placed here. Then a more important point is to see what the traffic structure of the entire category is based on your product type (standard products or non-standard products).

If the traffic is dispersed, there will be more keywords. If the main keyword is the big word in the front, the advertisement may be raised, but it will not increase the natural order. If the traffic is concentrated, it may form a traffic monopoly. At this time, the comments and prices of the links will have a greater impact on the advertisement.

Open Society • Shenzhen • 2024-09-14 11:27

How can I view the traffic composition of the entire category?

NatP agle • Shenzhen • 2024-09-24 12:17

@Betttty : @Open Society : Search for related keywords in ABA to see the number of keywords and the search frequency ranking gradient between keywords.

Open Society • Shenzhen • 2024-09-24 14:25

Does it mean that if there are more keywords, the traffic of this category will be larger? I don’t understand the search frequency ranking gradient between keywords. I only see click share and conversion share.

NatPa gle • Shenzhen • 2024-09-27 15:07

@Open Society : It’s not that the category traffic is large, but that there are many keywords and there are many category traffic entrances; the search frequency ranking gradient, for example, the first keyword is ranked 500th, and the second keyword is ranked 20,000th. This kind of gradient is relatively large, and the traffic monopoly may be more serious.

Who will listen when the string breaks?

I am currently facing a similar situation as yours. I rely mainly on advertising traffic, so the natural traffic is very small and I spend a lot on advertising.

My current advertising structure is: manual precision (5-10 words at the beginning, then slowly increase, bid as high as possible, and add 20% of the advertising space on other pages, because the competition on the homepage is too fierce, I think I have no advantage, and the product page has little effect on the keyword) + SD-VCPM defense (because there are many products, the effect is very good)

The subsequent action is to add words accurately and continuously, reduce the CPC of words with poor conversion, and increase the CPC of words with good conversion. The main purpose of adding words is to increase exposure. Words with good conversion can be singled out and widely promoted, and then added to the copy. Others can be turned on automatically or by brand, depending on your budget. The most important thing is to give enough accurate budget for the whole day, and use accurate advertising to quickly accumulate the weight of words, otherwise you will be dragged to death. I am testing it now, for reference only!

Nice ice tea   - Triticum aestivum

Agree with: Pineapple is not pineapple, wangjiahan

Wow wow wow, I'm in the same situation as you now. The product was put on the shelves in May, and I have no idea when it was out of stock. I only know that it was out of stock for a month.

When I first took over, I used software to check for traffic words and the result was 0. I have been operating it for more than 10 days now, and now the number of traffic words is over 400. I have only turned on automatic and ASIN fixed investment, but there is still no natural traffic. However, the good thing is that I have discovered in the past two days that natural positions have begun to appear among many words, although they are at the back. But I think this should be a good sign, although there are only two words.

My operation is still to advertise price reduction + coupons, which is a big loss, but there is no way I proposed to transfer the warehouse and change the label but it was not approved

Anonymous user

Agree from: Daniel Jiapeng

Basic logic: The main source of organic traffic is the natural position of keywords. To improve the natural position of keywords, you need to place orders under certain keywords.

Currently, advertising is automatic, pt, word and sd. Among them, pt is competitor traffic, and sd advertising does not involve keyword traffic. Therefore, most of your traffic sources and advertising orders have nothing to do with keywords, so it is difficult to improve the natural position of keywords, resulting in the link traffic being mainly advertising traffic when third parties view the traffic.

Solution: Check the keyword advertising data, and make exact investment for keywords with good historical conversion and core keywords of the product. Also pay attention to the ad position and try to avoid pp as much as possible.

zl martin • Shenzhen • 2024-09-13 10:06

Is pp the product page?

Jiangmen Qiuyi Trade • Guangdong • 2024-09-13 10:43

@zlmartin : Product display page PP page has high exposure but low conversion

Really a newbie • Hefei • 2024-09-13 14:02

The click-through rate of the product page is low, but the conversion rate is not necessarily low. It depends on the specific product.

CH AN1127 • Guangdong • 2024-09-13 15:54

Senior, I want to ask him, in this case, is it the best choice to directly close the original advertising activities? Because I think the original advertising activities have weight. His membership day is the goods that were interrupted in July, and the inventory was connected in early August. The out-of-stock period of about half a month is not too long.

In the case that the out-of-stock period is not very long, can I lower the bid price or budget of the original advertising campaign instead of shutting it down all at once, and at the same time create a new skag ad with a keyword with a high historical conversion rate, stagger the bid price with the original ad, and run the new and old ads at the same time? Is my idea reasonable? I would like to ask seniors for advice

Anonymous user • Ningbo • 2024-09-14 11:14

@CHAN1127 : There is nothing wrong with your idea. You can reduce the original ads and open new ads to transfer traffic. After increasing the CPC, running the same ads at the same time will not affect each other. He may be considering that although the original ads have history and weight, their current performance is too poor, and he is in a hurry, so he just closes it.

Lukesgu123   - Looping

① From the perspective of advertising, the growth of natural traffic requires the increase and growth of word positions. If your product is a standard product, you should use more precise words to increase the depth of the words, so that the natural traffic can grow. If it is non-standard, then add more words. Early display ads are not very meaningful and are not very helpful for new products. They are dispensable.

② Your overall session is growing, CVR is slightly down but not too much, it may be affected by the rating. Think about it another way, since your overall link is still going up, then the ad traffic is high, focus on controlling CPC and lowering ACOS, then you don’t need to care about any ad framework, as long as the ad is good, it’s fine

Daniel Jiapeng   - Post-95 Amazon Operations

The source of natural traffic of links is the natural position of keywords. The most effective way to improve the natural position of keywords is precision advertising. Whether it is automatic, SD or ASIN, the words that come out are too many and too messy to play a centralized role.

It is recommended to select mid-level keywords/big keywords for precise advertising, and use bid+ to improve conversion. Keywords with low SPR are basically long-tail keywords, and the search volume is relatively small. If you want to layout with long-tail keywords, you need to select more keywords and push them accurately together. Once you hit the homepage, the natural flow will come up.

Where can we not meet?   - Your eyes hide the path you have walked

"From September 9 to 13, two new groups of word ads were launched, one group of ASIN ads, one group of display conversion ads and one automatic ad." They are all like picking up leaks. There is no improvement in the natural position. Even if these ad groups have 10,000 orders a day, your natural position and natural order volume will not be satisfactory.

Just like some answers have said, you can allocate budget to core words, high conversion words, medium and long tail words. The main thing is the accuracy of the SP. You must pay attention to the three major modules: bidding, budget, and ad space interface.

The logic of natural position improvement is that if the number of orders + conversion rate under this word in the short term can be better than that of competitors, then your position will rise quickly.

Sandwich Cookies -Study hard and make progress every day

1. It is not recommended to mix different types of words together, except for experts. My suggestion is that new products should still be divided into different groups, and broad, precise, and short phrases should be grouped separately.
   
2. Have you analyzed the automatically generated words and ASINs?
   
3. All ads need to be screened and reopened. I feel that your advertising logic is messed up.
   
4. In addition, you need to take good care of the advertisements of new products and check them at least once a day in the morning and evening, especially the words that have been released. You need to take good care of them and maintain good ACOS.
   
5. When a new product starts to accumulate ranking traffic, you don’t need to use SD yet.
   

6. The health of the link. If the star rating is below 4.1, it is best to re-link it. The star rating of new products is very important.

Betttty

The traffic of standard products is relatively concentrated. If there is no problem with the product, it is recommended to use core keywords. If the ABA core keywords can reach 3K, it means that the traffic is quite large, and there should also be some middle keywords. If the advertising budget is not enough, you can start with the middle keywords.

CH AN1127 • Guangdong • 2024-09-24 16:02

"If the core word ABA can have 3K, it means the traffic is quite large" - After seeing this sentence, I would like to ask, there are about 50 aba-related search terms, the most core word aba ranks 6w+, there are only 2 search terms within 10w, and the remaining search terms rank between 20w-1.1 million.

Should this type of product be considered a standard product? There are not many keywords, and the big keywords account for the vast majority of exposure. Long-tail small keywords have few exposures even with bids far higher than the recommended bid. If this type of product wants to promote natural ranking, is it recommended to directly use SP ads with sufficient budget to hit the core big keywords?