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According to media reports, the aftershocks of Amazon's account ban are still ongoing. A few days ago, the news that a large seller's multiple stores were banned shocked passers-by. Small and medium-sized sellers are also not doing well, with freight increases, exchange rate falls, and competition from peers coming one after another. As you can imagine, the second half of this year will still be a shopping season full of challenges, but it’s not all bad news. We learned that some sellers have reported that Amazon's storage capacity seems to be gradually loosening in recent days. Compared with the previously tight delivery volume, the current storage capacity has been significantly increased. At the same time, Amazon, as a platform, has also begun to release multiple positive signals and developed new tools to help sellers solve product selection issues. Amazon's new product selection tool is coming soon As the saying goes, 70% of Amazon sales depend on product selection and 30% on operations. Product selection is the first hurdle for sellers to make money on Amazon, and it has stumped many sellers. Cross-border navigation , Amazon's new product selection "artifact" is about to be released! However, the source of the data is questioned. #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation
It is learned that according to foreign media reports, Amazon recently plans to launch a new tool called Product Opportunity Explorer to provide sellers with the latest consumer shopping data and search trends, helping sellers to more easily select high-potential products. It is reported that the tool is under testing and will be open to all sellers in 2022. However, this tool has also been questioned by some sellers. Some sellers said that the data provided by this tool may lead sellers to copy existing products, which is detrimental to existing sellers in related categories. In response, Amazon said that the tool will provide sellers with aggregated data and will not reveal specific data for other brands. Instead, the tool will provide a breakdown of categories that buyers are searching for but have not found satisfactory products. At the same time, the tool will also provide broader data category and sub-category indicators, such as what buyers are searching for, pricing trends, etc. For sellers, this feature can not only utilize Amazon's powerful database, but also keep abreast of buyers' consumption preferences and shopping trends, giving sellers an extra boost in product selection. In addition, Amazon recently announced the launch of multiple major benefits and services that will benefit sellers. Amazon announces multiple services and benefits It is learned that Amazon recently announced a series of new tools, services and benefits at the Accelerate Seller Conference: Product Opportunity Explorer: This tool provides sellers with information about what customers are searching for, clicking and buying, and what they are not buying. Amazon Brand Referral Bonus: Sellers can earn a bonus of 10% of sales in the next two weeks when they direct traffic to Amazon. Search Analytics Dashboard: This feature enhances the existing Amazon Brand Analytics aggregate data reports, which include repeat purchase behavior, shopping cart analysis, item comparison, alternative purchase behavior, and demographics reports. This feature is expected to be launched in the United States in early 2022. Virtual Bundles: Sellers can bundle 2 to 5 related products and sell them as a package instead of shipping them one by one. By offering virtual bundles, sellers can increase the size of their shopping carts and increase the sales of bundled products by an average of more than 15%. Amazon is also unambiguous when it comes to helping sellers increase sales. Last year, it invested more than $18 billion in logistics, tools, services, programs and teams to help sellers expand their customer base. It is understood that more than 100,000 brands have started selling on Amazon’s US site. In the 12 months ending June 30, 2021, sales of brand sellers on Amazon increased by 60% year-on-year. It can be seen that the contribution of brand sellers to the platform cannot be underestimated. Amazon has also noticed this and stated that it will introduce relevant tools to help Chinese sellers build their brands. Amazon strongly supports Chinese sellers to expand their brands overseas It is learned that according to China Business Network, at the 2021 Fortune Global 500 Summit, Amazon's global vice president shared his views on "brand going overseas". “Consumers are already at the center of the global value chain.” Dai Xuefei said that on Amazon, a large number of new brands pour in every year and quickly gain the attention and love of consumers, which also reflects the trend of personalization, diversification and fragmentation of global brands. In fact, the new trend also promotes the growth and progress of brand sellers. "They first connect directly with consumers through innovative and competitive products, and then accumulate loyal customers and continuously improve brand awareness and popularity through product upgrades and innovations and brand building and promotion. " Therefore, many Chinese companies have begun to transform from "winning by price" to "taking product research and development and innovation as core competitiveness" and moving towards "global brands" through cross-border e-commerce such as Amazon. Dai Xuefei pointed out that brands that have achieved success on Amazon all have the following elements: 2. Strong supply chain management capabilities 4. Persist in long-term investment in brand building At the same time, Dai Xufei said that in the future, Amazon will continue to increase its support for Chinese sellers in brand building in terms of brand building and promotion tools, global compliance operations, and localized services, to help Chinese brands achieve long-term vitality in the international market. To realize brand overseas expansion through Amazon, sellers first need to register an Amazon account, and the 2022 Amazon Global Store Recruitment has officially started! One of the biggest advantages this year is that after the stores are opened in October, you can start the sales mode, without having to wait until next year, go online early and place orders early! WorldFirst’s “Global Voyage Plan” helps sellers set sail and enjoy explosive orders during the peak season! There is no service fee, and we provide attentive guidance throughout the process. With just four steps, you can open a store in about a week. 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