The US children's clothing market continues to rise! These trends are worth paying attention to

It is learned that according to the NPD Group, after more than two years of the epidemic, the reopening of schools and the resumption of sports activities have driven the growth of the children's clothing market, and the return of more social activities will also increase demand in the US children's clothing market in 2022.

According to Statista, the global children's clothing market was worth approximately $169 billion in 2018 and is expected to reach $239 billion by 2023.

The latest survey by research firm Monitor™ shows that two-thirds of parents (66%) say their children’s clothing needs vary depending on whether they are studying at school or at home, which has also driven the demand for different children’s clothing.

A third of parents (33%) said their children wanted to be more comfortable at home, while 23% said their children dressed differently based on personal preference/style/influence from friends and the media. A further 23% said the school dress code had an influence on how their children dressed.

Additionally, the research revealed that 90% of parents said they prefer their children to wear cotton clothing, both at school and at home, and the majority of parents (55%) said they “always or usually” check fiber content labels when buying clothing for their children.

When shopping for school uniforms, the majority of parents also said they prefer cotton over polyester or rayon when buying their children’s T-shirts (75%), sweatshirts (67%), casual pants (64%), school uniforms (57%), jeans (51%) and skirts/dresses (51%). Nearly half (47%) prefer sportswear made from cotton.

When it comes to shopping for school uniforms, the majority of parents (68%, a sharp increase from 56% in 2020) said they would prefer to buy more fashionable items rather than wardrobe basics.

According to data from retail intelligence platform Edited, children's clothing is more receptive to new brands. The US children's market grew in 2021 due to the entry of brands such as Fear of God, SSENSE, PacSun and Missguided.

Market intelligence and consulting firm Mordor Intelligence said mini versions of many adult clothing are also popular, and parents are keen to show off content on social media of themselves and their children wearing parent-child clothing.

The Mordor report also pointed out that as children spend more time on social media, their awareness of brands and willingness to provide opinions on their clothing choices have also increased significantly. Most parents will also choose to respect their children's wishes, thus promoting market growth.

Editor ✎ Xiao Zhu/

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