The United States was hit by tornadoes, and one move turned the crisis into a business opportunity!

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According to foreign media such as CNN, the central United States was hit by a storm, 19 tornadoes swept across five continents, and more than 55 million people across the United States faced serious threats. This is known as the rarest storm disaster in U.S. history.

" A photo was blown to an area 130 miles away, a train derailed, and more than 1,000 houses disappeared." This is a no-exaggeration description of the storm. The cross-border circle was not spared, and the Amazon warehouse (covering an area of ​​37,000 square meters) in Illinois collapsed in the strong storm.

(Comparison of tornado before and after hitting Amazon warehouse)

As can be seen from the picture, when the tornado hit the Amazon warehouse, it was like a high-speed train running through the building, breaking it directly in half. The attack also killed six Amazon employees.

It is not difficult to imagine that this tornado was a shocking disaster for American residents, but for cross-border sellers, in addition to feeling sorry for the people who suffered heavy casualties and were displaced by the hurricane, they also unexpectedly gained new business opportunities.

For example, on Amazon US, a seller of camping lanterns changed the keywords to hot words such as "hurricane", "post-disaster reconstruction", and "power outage". The camping lanterns were instantly upgraded to emergency lights, and sales soared.

Moreover, the United States was hit by the typhoon. Although many sites were not destroyed, the goods stockpiled in the warehouses will certainly be affected. These goods will eventually not escape the fate of being cleared out. However, the sellers paid a lot of money and time costs for these goods. Can they bear to suffer losses and become philanthropists?

The answer is of course no. So in this situation, how can sellers seize the "hurricane" business opportunity and turn these "low-priced promotional products" into "hot products that are urgently needed"?

Take a car-mounted foldable trash can as an example. Before the storm, sales were at a freezing point and almost no one was interested in it . However, after the disaster, it became a hot-selling product that was hard to find!

There are even buyers in disaster-stricken areas who highly praised this product: "Oh my God! I love this product! The tornado took away my home, but fortunately I had this product in the car. We used it as a temporary emergency toilet and preserved the dignity of the whole family. I love it."

In this regard, if the seller changes his thinking and adds a new link to the "car-mounted folding trash can" and sells it as an "outdoor post-disaster emergency toilet", can he greatly increase product sales?

So how do you do it?

We can use Yiya's product selection buyer feedback function and work hard on keyword settings, as shown in the figure below: We found that the most complained and concerned points by buyers are product quality issues , such as taking up space, affecting riding, and the toilet seat is not the right size. According to the complaints and concerns, sellers can make reverse settings and characterize the product keywords as "conform to human comfort", "wind disaster emergency", "post-disaster convenient toilet" and other precise drainage words that can increase post-disaster sales rate, and the chance of product revival is greatly increased.

EasyYa product selection buyer feedback function

In addition, sellers can optimize the packaging of their actual cleared products, and seize the hurricane business opportunities through bundling sales (such as setting up a post-disaster emergency package), low-price promotions, and other methods to increase sales. When the impact of the hurricane is completely over, the products that need to be cleared will be almost cleared, and the products that have not been cleared can also move forward steadily because they have been optimized through the Yiya product selection analysis results.

Finally, Yi Xiaoya wants to say that business opportunities and opportunities coexist, and the key is to have a vision for market layout. The United States is located in the central region, where tornadoes frequently occur. Sellers are planning for the present and also planning for the future. If you want to know whether your products have the potential to be a hit, you can explore more of your product potential through EasyYa Yiya product selection .

New features of Yiya are launched

Variant sales open up a "hot-selling shortcut" for you

The variant sales function newly launched by EasyYa can help us correctly judge and control the market popularity of products. Taking the "outdoor emergency toilet" as an example, we can filter the relevant data of similar competing products, understand the best-selling and most popular styles and sizes among similar products, interpret the marketing strategies of related competing products after the storm, and extract the essence, which will be of great help for the subsequent product selection, stocking, and secondary product optimization.

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