Basic Introduction

Instagram is a mobile application that supports iOS, Windows Phone, and Android platforms. It allows users to capture their life memories in any environment, select the filter style of the picture (more than 10 kinds of plastic ring effects such as Lomo/Nashville/Apollo/Poprocket), and share it to Instagram, Facebook, Twitter, Flickr, Tumblr, foursquare, or Sina Weibo with one click. Not only taking pictures, as a lightweight but very interesting app, Instagram has integrated many social elements into the mobile terminal, including the establishment of friendships, replies, sharing, and collections, which is the greatest value of Instagram as a service rather than an application.

Posting restrictions

Add up to 10 photos or videos to the same post.

Upload image size

In 2015, Instagram increased its size from 640×640 to 1080×1080

Video Length

60s

Features

Filters: Various filters are waiting for you to choose and use to create a unique movie

Frames: Different photo frames are waiting for you to add

Share: Share the edited photos to the network platform with one click

Leave a message: You can leave a comment on the author of the photo to discuss your opinion

Financing

In 2011, Instagram received $7 million in investment in its first round of financing, with Benchmark Capital as the main investor.

In March 2012, Instagram raised $50 million in funding, with the company's valuation at less than $500 million.

In April 2012, the photo-sharing app Instagram will complete a $50 million Series B round of financing, led by Sequoia Capital, with other investors likely to include Russia's DST. Instagram's valuation has reached $500 million.

Development History

In October 2010, Instagram released its first version.

In April 2012, an Android version was launched.

On April 10, 2012, Facebook announced the acquisition of Instagram for $1 billion.

On October 25, 2012, Facebook acquired Instagram for a total value of US$715 million.

In December 2012, Instagram, a photo-sharing service owned by Facebook, caused an uproar on the Internet due to its new terms of use of the photo-sharing service. Instagram clarified this and said that it would not use or sell users' photos in advertisements, thus allaying users' concerns.

On October 22, 2013, Nokia announced that Instagram would enter the Windows Phone market, and on November 21, Instagram officially landed on the Windows Phone 8 platform.

In 2014, the total number of Instagram users exceeded 300 million and the celebrity verification feature was launched.

In March 2014, the number of active mobile users of Instagram, a photo-sharing app owned by Facebook, in the United States surpassed that of Twitter.

On December 10, 2015, Apple released the list of "Best Apps in the App Store" for 2015, and Instagram won the "Best iPhone 6S App".

On December 13, 2016, Instagram's Live broadcasting feature was officially opened to all users in the United States.

In March 2018, merchants on the e-commerce platform BigCommerce were the first to use Instagram’s new product tag feature, which was designed specifically for e-commerce brands and greatly increased the exposure of brand products on Instagram.

In June 2018, the popular photo social app Instagram officially launched the video group chat function on both Android and iOS platforms, allowing up to four people to conduct video group chats through the app's built-in Direct chat function.

In November 2018, the photo-based social media Instagram launched three new shopping features before the shopping season: product collections, Snap video shopping, and merchant homepage shopping, to meet the shopping needs of users on its platform.

In March 2019, according to a report on the website of Fortune magazine, Instagram, a photo-sharing app owned by Facebook, launched a "checkout" function within its App, allowing users to purchase items directly within the App.

References

• 1. Instagram image size: NetEase official website [reference date 2018-03-07T16:00:00.000Z]
• 2. Instagram lost $2.7 million in two years with no revenue: NetEase Technology [cited on 2012-08-28T16:00:00.000Z]
• 3. Instagram shopping has expanded to more countries. How should sellers use it? : Sohu [cited on 2018-03-23T16:00:00.000Z]
• 4. Instagram launches in-app shopping feature: supports retailers such as Nike and H&M : Sina Technology [cited on 2019-03-14T16:00:00.000Z]
• 5. Instagram reportedly completes $50 million Series B financing led by Sequoia: NetEase Technology [cited on 2012-04-04T16:00:00.000Z]
• 6. Instagram launches three new social media shopping features: Sina Finance [cited on 2018-11-13T16:00:00.000Z]