Starting from early November, Amazon launched an unprecedented "account blocking storm", which directly swept across a large number of sellers.

Data shows that in the first 20 days of November alone, more than 5,000 Chinese sellers’ stores were closed, and even some big sellers with annual revenues of over 100 million were not spared!

It can be said that the intensity and breadth of this action completely broke the sellers’ psychological defenses.

Three high-risk operations that will result in account suspension, don’t do them!

1️⃣ Listing refurbishment

When some links with too many negative reviews and poor sales enter a "vicious loop", many sellers will try to "revive" them by refurbishing the listing.

For example, frequently submitting merge requests, modifying product detail pages, and other operations may seem to temporarily circumvent the problem, but they are already a serious violation of Amazon's policies.

Recently, many sellers have been punished by Amazon for this kind of operation. Not only have their listings been removed, but they have even received direct warnings of account suspension.

2️⃣ Manipulating comments

Fake orders and manipulating reviews will always be Amazon’s “high-voltage lines”.

Recently, Amazon has stepped up its investigation into false reviews, and collaboration with influencers on social media has also been included in the scope of investigation, including platforms such as TikTok, YouTube and Instagram.

Once a seller is found to have increased sales through fake reviews, not only will their account be banned, but they may also face heavy fines!

3️⃣ Protocol 3 video authentication

Recently, many sellers have received an Amazon "Protocol 3" video authentication email, requiring them to complete the verification within 14 days, otherwise their account will be blocked.

This verification is not a formality. The audit is extremely strict and the questions cover many aspects such as account legal person, supply chain, product information, etc.

Some sellers complained that these questions were so detailed that they made them "doubt their lives". Any lack of preparation would lead to authentication failure and ultimately account closure.

⚠ Sales peak season directly "turns over"

Black Friday and Cyber ​​Monday should have been the golden period for "boosting sales", but due to account blocking, many big sellers lost their qualifications and did not even enter the "arena"!

A typical case shows that a large seller with annual revenue of up to 200 million yuan had his account banned on the first day of the online shopping festival because his products were reported to have been suspected of false copyright infringement.

Although the seller quickly submitted invoices and supply chain proof, the account could not be restored, resulting in direct losses of more than US$2 million.

The company's business was paralyzed, a large number of employees were forced to take leave, and the entire operations team was on the brink of collapse.

⚠ Small sellers are facing capital shortage

It is not just the big sellers who are hit hard. Small businesses are even more vulnerable. After being blocked, the account balance is frozen. Sellers not only face inventory backlogs, but may also face supply chain funding disruptions and even bankruptcy risks.

Some sellers even complained that they could not withdraw the tens of thousands of dollars in their accounts and their cash flow was completely stuck.

How to save yourself? A guide to dealing with Amazon account suspension

After being blocked, sellers need to prepare relevant documents as soon as possible, including proof of product origin, supplier qualifications, bank payment records, etc., to prove business compliance.

Tips: Please ensure that the documents you submit are accurate and clearly explain the problem via email to increase the likelihood of a successful appeal.

2. Avoid illegal operations

Keep up to date with Amazon policies and avoid crossing the red line! Whether it is refurbishing listings or manipulating reviews, these short-term operations may seem to bring sales, but the long-term risks are extremely high and may make you "return to the pre-liberation era overnight."

3. Strengthen operations team training

For Protocol 3 video authentication, sellers must be well prepared in advance and ensure that team members are familiar with product information, supply chain processes and operational details to reduce the risk of account ban due to insufficient preparation.

This "account blocking storm" has sounded the alarm for the entire seller community.

Whether you are a novice or a veteran, you must respect Amazon's rules, operate in a standardized manner, and proceed steadily in order to survive in the fierce competition.

After all, only by keeping your feet on the ground can you go further, and those who try to "cut corners" will eventually be ruthlessly eliminated by the platform.

Amazon's third version of the video verification problem summary