The carnival is over! Product selection based on the peak season traffic pool

After experiencing the baptism of "Black Friday" and "Cyber ​​1", I believe all sellers have made a lot of money. Then follow me to briefly review these data about buyers and products.

This year's Black Friday online sales have broken records again and again, with transaction volume reaching new highs

Compared with previous years, the proportion of users who choose to shop via mobile devices continued to increase during this year's Black Friday week, and more and more Amazon users prefer to use mobile smart devices for shopping.

During this year’s Black Friday and Cyber ​​Monday event week, the average spending amount of Amazon consumers in the United States was $168, and the number of consumers exceeded 120 million.

Next, let’s take a look at the products with the fastest sales growth during this year’s event week.

First, let us guess, whether the popular product in your mind is consistent with the reality?

Ding ding ding ding, the answer is revealed! During this year's event week, the best-selling products on Amazon are the following four:

This year's sales champion was the Instant Pot DUO60-6Quart pressure cooker, while the runner-up and third place went to AncestryDNA genetic testing and LOL Surprise toys respectively. As for the fourth place, it was the sweeping robot that has been becoming increasingly powerful since last year.

After talking about products, let's talk about categories. From this ranking, we can see that the growth rate of the traditional strong category Electronic category has gradually slowed down, while the Home, Healthy and Toy categories have shown a strong rising trend, which are also the categories we recommend in 2020. Among them, the Toy category is the category with the fastest growth in this year's activity week, so it will also be the top priority for developing new categories next year.

Let’s take a look at the best-selling products in the toy category during this year’s event week.

From the above chart, we can see that the best-selling toys during the event week are Lego: Star Wars Vader and Monopoly: Frozen. Relying on the developed film industry, these products have a wide range of recognition among American children. In addition, their high prices make them more attractive during discount weeks, so it is not surprising that they can achieve such good results.

In addition to these branded products, what other products can small and medium-sized sellers touch? The editor recommends some for you below:

The biggest surprise during this year's Black Friday Cyber ​​Monday event was the sellers in the toy category. During the entire event week, the transaction amount of the toy category reached US$400 million, and the total sales volume reached tens of millions of pieces, far exceeding the 18 million pieces during the Black Friday Cyber ​​Monday event week in 2018. The best-selling products include "LEGO Star Wars Darth Vader's Castle", "Monopoly: Disney Frozen 2", "Jenga", "Guess Who", "Candy Kingdom", etc.

Although there are many problems in the toy category, such as high qualification threshold and easy infringement, once you can overcome these difficulties and enter the category, you will find a new world. The editor suggests that most intelligent and branded products have been monopolized by big sellers, and small and medium-sized sellers may wish to target low-priced and highly interesting products. Taking a different route often achieves twice the result with half the effort.

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