Great news for Amazon sellers! New sales hotspot emerges

Recently, foreign media revealed that the US government is promoting the largest COVID-19 subsidy plan at the end of the year, which will release US$908 billion in subsidy funds to the American society to assist small businesses and consumers through the epidemic, including a round of direct cash incentives for individuals!

This round of subsidy plan will provide $288 billion in funding to small businesses, provide $300 in federal unemployment benefits per week to all unemployed people, and an additional round of cash will be sent to the personal accounts of American consumers.

This wave of subsidies is crucial because since the first wave of epidemic subsidies in mid-April, two consecutive rounds of subsidy plans in the United States in May and September have been rejected. Because the issuance of subsidies before the election may help Trump win votes, Democratic lawmakers unanimously voted to reject all pre-election subsidy plans.

In other words, Americans have not received any additional benefits for more than half a year amid the resurgence of the epidemic. Even the unemployment benefit plan signed in March will expire on December 26. About 12 million unemployed Americans will lose this benefit on the day after Christmas.

Some analysts in foreign media even believe that if the $908 billion subsidy plan at the end of the year is still rejected, the US economy will face a second bottoming crisis. (The first was when the US stock market was circuit-breakered five times in a row).

Now that the U.S. election has come to an end and the biggest obstacle, party strife, has been removed, the $908 billion subsidy plan has received considerable support from leaders of both parties and is very likely to be signed and implemented in the near future.

This news is a huge boon to sellers, and will provide an opportunity for a surge in sluggish year-end sales.

The plan allocates about $300 billion in funds to small businesses through the Paycheck Protection Program, provides $240 billion in aid to state and local governments, and extends $180 billion in unemployment benefits to March next year. Most importantly, $180 billion will be directly distributed to consumers' personal accounts each week, and the intensity is expected to be similar to the April subsidy plan.

Let me remind you of the grand occasion in April. Many sellers woke up to find that their orders had inexplicably surged.

At that time, the US government distributed subsidies to more than 80 million American citizens through bank transfers. Each adult citizen received US$1,200 (US$500 for children), and citizens without bank accounts could also receive checks of the corresponding amount.

Many Americans used the money they received to shop, so the orders on the US site were generally high during that period. This subsidy plan is likely to bring another wave of traffic and order peaks!

The FDA will also begin discussing on Thursday whether to grant emergency use authorization to Pfizer's latest COVID-19 vaccine product. If the vaccine is approved after a few days of hearings, 300 million doses of COVID-19 vaccine will be urgently produced and delivered through the "Operation Warp Speed" plan. The first batch of vaccines is expected to be delivered as early as the end of the month, and the U.S. economy may rebound significantly in the first quarter of 2021.

With the two sets of boosters, vaccines and trillions of subsidies, the period from the end of this year to the first quarter of next year will be a very critical node. If we can seize the opportunity during this period and grab the traffic to improve our rankings, we will be able to achieve better sales in the recovered US market.