Recently, many Amazon sellers have discovered that a new feature has quietly been added to the backend advertising module - Creator Connection.

This feature started testing last September, and now it’s finally available! If you haven’t seen it yet, don’t worry, it will be your turn soon.

What is the Amazon Content Creator Program?

Amazon Creator Connection (Amazon content creator program), in simple terms, is a "influencer promotion" platform built by Amazon for sellers.

Sellers can use this function to directly contact off-site influencers and ask them to help promote your products.

There are two ways to play:

Send samples: Send products to influencers and have them shoot videos to promote them.

Direct promotion: The influencer directly publishes content using your product images or information.

Highlights:

Pay by results: You only need to pay commission after the influencer brings in goods and makes a sale.

Set your own commission and budget: minimum commission is 10%, minimum advertising budget is $5,000.

The steps are super simple:

Open Advertising > Creator Connect > Amazon Creator Program , select a brand and create a request.

Fill in the event information:

The title should be eye-catching: it is recommended to use a combination of "monthly sales + commission + ASIN + name + time".

Commission rate: minimum 10%, you can test it with a low commission first.

Activity duration: at least 1 week. If the time is too short, the effect may not be obvious.

Notice:

After creating a request, you can edit or cancel the event within 24 hours. After 24 hours, you can only modify the budget or extend the event time.

How do experts obtain event information?

You can create several campaigns for the same product, targeting different budgets and influencer groups.

How to view the promotion effect?

Transaction results: Check the actual order volume brought by the influencer.

Campaigns: View the content uploaded by influencers and their website performance, and download detailed reports.

Screen high-quality influencers: Find influencers with good performance based on performance data and establish long-term cooperation.

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What are the advantages compared to traditional in-site advertising?

Higher trust: Influencer content is more down-to-earth than traditional advertising, and consumers are more willing to pay for it.

Lower risk: Based on cost-per-sales (CPS), it avoids the high CPC waste of traditional advertising.

Suitable product types :

Standard products (such as data cables and mobile phone cases): Traditional in-site advertising is more effective.

Non-standard products (such as clothing and home furnishings) or products that need to be promoted (such as beauty products and food): Creator connections are more effective.

A guide to avoiding pitfalls when working with influencers

Clarify your goal: Is it to increase brand exposure or to directly promote sales? Different goals will lead to different influencers.

Screening influencers: Don’t reject everyone. Focus on fan matching, content quality, and willingness to cooperate.

Sample strategy: Be cautious when sending samples of products with high unit price to avoid being "freeloaders".

Long-term cooperation: find high-quality influencers and establish stable relationships, don’t just do one-time transactions.

Practical advice

Trial and error on a small scale: first select 1-2 influencers to test, and then expand the scale if the results are good.

Diversified layout: Don’t put all your budget on creator connections. Combine it with in-site advertising to create a traffic matrix.

Seize the bonus period: Now the internal traffic is inward-looking, and the external traffic bonus has just begun. Only by making arrangements as early as possible can you seize the opportunity.

Real case sharing

Last year, some sellers tasted the sweetness:

Between November 7 and December 6, 4,968 orders were placed through one variation link through the Creator Connect feature!

But some sellers have fallen into the trap:

The high-priced products were sampled for free by celebrities, resulting in a considerable loss.

Final summary

Creator Connection is still a work in progress, but it has huge potential!

For sellers who need to promote non-standard products or want to break through the traffic bottleneck, this is definitely a new opportunity worth trying.

Seize the dividends, plan early, and benefit early!

If you have used this feature, please share your experience and thoughts in the comments section! 👇

PS: For sellers who haven’t seen this feature yet, remember to check the backend every day. Maybe it will be available tomorrow!

Amazon Creator Influencer Communication Reply Template