Life will be really hard for Amazon sellers in 2025.

Since the end of last year, Amazon's risk control has been continuously upgraded, and various problems have emerged one after another - brand registration has expired, trademarks have been revoked, shipping orders have been leaked... Now, there are large-scale anomalies in advertising, orders have plummeted, shopping carts have disappeared, and these waves of "torture" are making sellers doubt their lives.

Advertisement went wrong and sellers suffered heavy losses

Recently, more and more sellers have reported abnormal advertising data, which mainly manifests in the following two situations:

Advertising costs soared, but orders plummeted

Some sellers have reported that their advertising budgets have not changed, but the cost per click is getting higher and higher, while the number of orders is declining.

Industry insiders analyzed data from stores in 20 different categories and found an obvious trend: if advertising costs drop by 15%, orders will often drop by more than 30%.

For example: A tool seller adjusted his advertising budget from an average of $200 per day to $170. As a result, his orders plummeted from 120 to 40, and his sales volume dropped precipitously.

📌 Solution

Optimize advertising delivery: filter out advertising groups with conversion rates below 1.5%, give priority to retaining ads with precise matches, and reduce ineffective consumption.

Adjust inventory strategy: When inventory is sufficient, try to control the price reduction within 15%; unsaleable inventory can be cleared through off-site deal platforms to avoid long-term backlogs.

Multi-channel traffic diversion: Try off-site advertising + social media promotion to create a diversified traffic matrix and avoid over-reliance on on-site advertising.

The advertising budget is sufficient, but it is simply not enough to spend it

A seller asked for help on the forum: "I can't spend money on Canadian advertising. I've maxed out my budget and bid, but still no exposure!"

What’s even more outrageous is that many of my peers have reported the same problem. The ads that originally had an average annual CPC of $0.7 are now simply unable to spend their budget, and traffic has disappeared overnight.

A seller consulted Amazon customer service and received the reply that due to technical problems, some advertising systems were abnormal, resulting in limited delivery. Customer service suggested waiting patiently, but after waiting for a few days, the situation still did not improve.

📌 Solution

Try to lower the bid: Some sellers have successfully restored their ads to normal by restoring the bid that had previously had better conversions .

Restart advertising: Create a new advertising campaign and adjust the keyword matching mode to avoid delivery restrictions caused by system caching.

Batch testing: Test different bidding modes and budget combinations to see which strategies can restore ad delivery.

It doesn’t rain but it pours! In addition to the abnormal advertisements, many sellers reported that their shopping carts disappeared inexplicably, causing a sharp drop in sales.

Some sellers said that their average daily sales were US$1,300, but after the shopping carts disappeared, their daily orders dropped to US$40-100, resulting in huge losses.

Moreover, some sellers’ listings are even judged by Amazon as being sold at high prices, and they are required to reduce prices . However, if they reduce prices as required, their profits will be reduced to zero, which makes it impossible to do so.

📌 Possible causes

Being targeted by Amazon’s price comparison algorithm: If the same product is priced lower on other platforms (such as Walmart, eBay), Amazon may cancel its shopping cart eligibility.

Malicious operations by competitors: Some sellers found that their products were listed on other low-priced platforms by their competitors, resulting in the loss of shopping carts.

High return rate: If the return rate is abnormal, Amazon may temporarily revoke shopping cart privileges.

📌 How to save yourself?

Check prices: Use Google Image Search to see if there are any lower-priced copycats, or if your products are being sold by your competitors on other platforms.

Shopping cart appeal: If you lose your shopping cart due to “competitive pricing”, you can provide a screenshot of the brand’s official website to prove that the product is reasonably priced.

Pay attention to the return rate: When the return rate is higher than the industry average, you can optimize product descriptions and adjust after-sales policies.

How can sellers save themselves in the chaos?

Stabilize advertising: reduce budget waste, optimize advertising structure, and test different bidding models.

Keep an eye on your shopping cart: Always pay attention to product price fluctuations to avoid triggering Amazon's price comparison mechanism.

Multi-channel layout: Don’t put all your eggs in one basket. Try to divert traffic from outside the site and expand social media channels such as TikTok and Facebook.

2025 has just begun, and competition in the Amazon market will only become more intense.

But just as in the past few years, the sellers who survive will be those who can adapt quickly and adjust flexibly.

Instead of complaining about injustice, it is better to adjust your strategy as soon as possible and find a way of survival that suits you!

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