Seizing Amazon's Buy Box is actually competing for orders; Amazon's "Buy Box" directly affects the exposure and conversion rate of sellers' products on the page.

To restore the store's position in the shopping cart, you first need to find out why the shopping cart was lost. Only by finding the cause and taking targeted measures can you restore it as quickly as possible.

Reasons why Amazon shopping cart is lost

1. Newly listed listings . Usually, newly listed listings have not accumulated enough weight in the Amazon system, so they are likely not to be assigned to the shopping cart, especially in the case of self-delivery.

2. Being copied . If our product listing is copied by other sellers, the system will allocate shopping carts based on the account performance, delivery method, price and other factors of the copycat seller. Accounts with excellent performance may receive shopping cart weight for a longer period of time.

3. Long-term no sales or a sharp drop in sales . When a listing has no sales for a long time or a sharp drop in sales, the weight of the listing in the system will be greatly reduced. The system will recognize this weight change and determine that the listing has lost its shopping cart weight.

4. Conversion rate is too low . If the conversion rate of a listing is too low, it often means that the listing does not match consumer demand. The system will downgrade it in a targeted manner, and shopping cart loss is the result of this downgrade.

5. Receive too many negative reviews . Too many negative reviews will cause the weight of the listing to be greatly reduced, which may directly lead to the loss of the shopping cart.

6. The product price has increased significantly or the price is not competitive . If the price of the listing increases significantly in a short period of time, it is easy to cause the shopping cart to be lost, especially when the price is not competitive.

Many Amazon sellers, especially some novice sellers, mistakenly believe that grabbing the shopping cart means it will always be theirs;

In fact, the shopping cart may be snatched away by other sellers at any time; if you find that the shopping cart suddenly disappears one day, you will understand that the shopping cart is not your exclusive property.

The following are the conditions and methods to quickly obtain the shopping cart Buy Box:

1. Quickly manage product listings.

2. Only sellers with professional Amazon seller accounts are eligible to win the shopping cart. Personal seller accounts do not meet the requirements. In addition, only new products are eligible to win the shopping cart. Second-hand/refurbished products usually cannot get the shopping cart.

3. Set goals for each variable. Focus on variables with greater impact, but do not ignore any one variable. For example, for sellers with less product volatility, although there are no competitive changes to show their advantages, they can choose to start with shipping time, reduce the number of shipping days, and stand out from the few competitors.

4. Seller performance: It is recommended to use Amazon FBA to ensure that indicators such as order defect rate, cancellation rate and delayed delivery rate remain in good condition.

5. Ensure that FBA has sufficient inventory: Shopping carts have a great effect on product sales and conversions, so sufficient inventory must be ensured. If there is no inventory, except for out-of-stock products, no products can win the shopping cart. Therefore, sellers must ensure that there is sufficient inventory to effectively avoid shopping cart loss.

6. For sellers who ship their own goods, delivery time is very important and must be timely and fast. This has a great impact on whether or not to win the shopping cart, because customer experience is directly reflected in the seller's performance indicators. Delivery time may also affect the overall timeliness of logistics. It is recommended that all orders be marked as shipped within 72 hours. Even if there is a temporary shortage of stock, it is best to mark it first.

7. Optimize prices in real time, including manual price adjustment, rule price adjustment, and tool price adjustment. Amazon considers the overall price including shipping costs to give shopping carts. Although price is not the only consideration, it is still an important factor affecting whether there is a shopping cart. Large sellers usually get competitive prices through Amazon's price adjustment software. Therefore, sellers should optimize product prices.

8. Reduce customer response time and follow up with responses in a timely manner. Amazon will check seller responses in the past 7 days, 30 days, and 90 days, and compare the response time of all competing sellers. It is recommended to reply to buyer messages within 12 hours to increase the chances of winning the shopping cart. If more than 10% of messages are not responded to after 24 hours, it will have an adverse impact on the rating. However, by marking as not requiring a response, sellers can avoid negative impacts.

9. Get more Feedback, pay attention to the quantity and quality of seller feedback: Feedback quantity is the number of buyers who have provided seller feedback. A higher number of Feedback can increase the chances of winning the shopping cart, but at the same time, you should also avoid negative reviews.

10. Prevent and stop follow-up sales, and pay attention to whether the listing is followed by others: When the shopping cart suddenly disappears, the seller should first check whether the seller has shipped the item himself or another seller has purchased his listing. If so, it may lead to a fight over the shopping cart, and the seller should first deal with the follow-up sales; if not, the seller can wait a few days to observe, and there is a possibility of restoring the shopping cart, but it is not recommended to wait too long, and try other ways to get the shopping cart back.

11. Open a case to consult customer service. If you don’t know the reason, it is best to contact the seller support first. Some sellers contacted customer service and got the answer: It is recommended that the seller take the initiative to reduce the price and wait for the system to reallocate the shopping cart.

12. To avoid negative reviews, sellers should provide good customer feedback , contact buyers for reviews, especially negative reviews, and ask what problems exist. They should make improvements to eliminate buyers' bad impressions of the products, thereby avoiding negative reviews and maintaining a good listing status. Many negative reviews lead to poor listing performance. Sellers receiving negative reviews will affect the listing score, resulting in poor listing performance and possibly loss of shopping carts.

13. Do not change the listing information at will, as this will directly affect the ranking and weight of the entire listing . For example, merging listings or splitting variants, changing listing categories are all important factors that cause the shopping cart to disappear and be snatched away by other sellers.

The shopping cart algorithm works like this: It analyzes all sellers’ offers for a product and evaluates the product based on the seller’s history, price, and many other variables. After conducting these analyses, Amazon awards the shopping cart to the product it believes is the best purchase option for the shopper.

It’s important to note that not all sellers are eligible to win the Buy Box. Amazon also no longer awards the Buy Box to a single seller, but instead rotates it among multiple sellers.