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2023 is still an extraordinary year. Under the influence of multiple factors such as the international situation and the global economic situation, the survival environment of foreign trade exports has become increasingly complex, and sluggish demand and shrinking orders have become the general situation of foreign trade factories. How to seize certain growth in an overseas market full of uncertainty? At this stage, foreign trade factories are searching for the answer. On August 18, a 38-year-old factory in Shenzhen collapsed.
In a "Letter to All Colleagues" issued on August 15, it admitted that in the context of a sluggish global economy and reduced orders, the company has experienced the impact of the global epidemic, and its operating conditions have further deteriorated, so it decided to end operations ahead of schedule. In the past two years, there have been countless takeout factories that have collapsed silently like this. Most of them failed to find the right direction in time under the complex and changing environment. In order to adapt to market demand, foreign trade factories are in urgent need of transformation and change. However, change is not easy, especially for small and medium-sized factories that are pure OEM models and lack product advantages. The pace of transformation is hampered by multiple pain points. First, there is a single channel for acquiring customers and no stable source of orders. Many factories generally acquire customers by participating in offline exhibitions. Although face-to-face communication has a high order conversion rate, it is inefficient and the method is single. In addition, some foreign trade companies suffer from "big customer dependence" and are easily kidnapped by customers, resulting in unstable orders. Second, there is a serious price involution and fierce competition among peers. As the upstream supply side, the factory is in the production link with the lowest added value and has a slim profit margin. On the other hand, it also bears the risk transfer of the downstream sales side. For factories that lack independent R&D capabilities, the price war problem caused by serious product homogeneity is like a "profit-eating beast." Third, the company is not well-known enough, and there is a trust crisis between buyers and sellers, which hinders cooperation. Small and medium-sized factories that mainly operate OEM and ODM models are often highly replaceable. Once they lack popularity, their competitiveness will be greatly reduced. Fourth, there is a lack of online experience, complicated operation procedures, and high operating costs. Faced with an increasingly complex external environment, more and more foreign trade companies are turning from offline to online. However, many traditional factories lack online experience in operation. In a turbulent and ever-changing industry, how can foreign trade factories that are eager for change overcome multiple pain points and break the order bottleneck?
In 2023, the website will launch the [Find a Factory] platform, which will select 18 popular categories and sincerely invite source factories of different types to settle in and seek new business opportunities.
▲ Scan the QR code to enter A MZ123 will open up the largest traffic entrance for cross-border e-commerce, deliver a large and accurate user base, respond to market demand and user calls, and create an online procurement platform that accurately matches and efficiently connects overseas sellers and source factories. It only takes three steps to find the factory you want: - Quick category search > From the 18 most popular categories to subcategories
- Detailed factory label > whether there is a minimum order quantity requirement, spot & custom, city, scale, etc.
- Accurate demand matching > The platform reviews qualifications and materials, and quickly checks and connects
【Find a factory】What can you provide? 1. Huge and accurate cross-border seller traffic helps manufacturers quickly and continuously acquire customers It is currently the website with the largest traffic in the cross-border e-commerce industry, with monthly UV reaching 2.4 million to 2.6 million, while also maintaining extremely high user visit time and page visit numbers. Users of our website have the following characteristics: - Have a fixed visiting habit
- Solve diverse needs within the site
2. Professional operation team, respond to customer needs as soon as possible We always adhere to the concept of "customer first", actively respond to customers' needs, strive to "respond to everything", and explore with customers a model suitable for their own development. Operations can be connected with the group, and customers can communicate directly, which reduces communication and time costs. There is no need to worry about a series of security issues after settlement, and the company can reduce operating costs. 3. Accurate demand matching between buyers and sellers, efficient connection, and platform guarantee The [Find a Factory] platform can quickly respond to purchasing needs. It can not only help buyers match manufacturers and establish direct connections, but also enrich customer acquisition channels for manufacturers and achieve long-term cooperation through private domain communication. 4. Brand endorsement/promotion makes the factory more trustworthy to buyers In the traffic era, good wine needs to be promoted even if it is not well known. Good products also need certain promotion methods to let more buyers see them, so that they can get more business opportunities. Based on its own powerful traffic pool, it provides brand exposure channels for merchants to enter, helping suppliers to get orders faster. 【Find a factory】Rights and quotation table 1-Find a factory to settle in-advertising space for 1 year The cover label display includes: 1-Find a factory to settle in-advertising space for 1 year 1) Necessary information: the city, floor area, and factory size; 2) Optional information: whether there is a minimum order quantity requirement, whether the product is in stock, and whether ODM is accepted. 2-Find a factory to settle in-Inner page display content The content that can be displayed includes but is not limited to business license, power of attorney, trademark registration certificate, product origin certificate, etc. Up to 50 SKU products can be uploaded 15 articles can be published in the factory column 3-Find a factory to settle in-limited time benefits The first year limited time offer, the first 30 factories to settle in will be given an extra 6 months of display time, the number of places is limited, first come first served! Whether you are a supplier who is in urgent need of expanding customer acquisition channels, or a foreign trade factory that is in urgent need of breaking through the bottleneck of transformation, the [Find Factory] platform will provide you with an efficient channel that accurately matches cross-border sellers. Welcome to scan the QR code below to join the [Find Factory] platform and seek overseas business opportunities together.
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