14 daily operation tips for Amazon

By giving these examples, everyone can have a deeper understanding of Amazon's operations.

1. Home

When doing CPC, the higher the conversion rate of a word, the faster the ranking will be improved. So when manually brushing orders, if you want a word to be ranked on the front page as soon as possible, you can let the brusher click on the advertisement of the keyword we want to increase the conversion rate of this word and quickly get the keyword ranked on the front page.

2. Location

Let me share a trick about PPC ad placement. Conversion is king on Amazon, and the same is true for ads. The higher the conversion rate of an ad, the higher the ad weight will be, and the higher the ad ranking will be. The method of simply clicking on ads to improve ad ranking is absolutely unreliable. If there are only clicks but no transactions, the ad will only be clicked to pieces.

3. Playing style

Amazon’s advertising methods are basically divided into two types:

Use advertising to achieve natural ranking of keywords, and use advertising purely for conversion rate and orders, which does not require natural ranking. Method 1 has been discussed before.

The second method is to use the conversion rate of keywords to advertise. Try not to use first-level big keywords, but second-level and third-level small keywords. For this kind of keywords, we do not require high exposure and clicks, we just want the highest conversion rate. Use these keywords to make money with advertising.

We must do two things well with this method. The first is to optimize the advertising report once a week, accurately negate the poorly performing words, and restart them.

Keyword advertising. The second point is to adjust the advertising budget at any time. If there is an advertising group with good performance, the budget should be increased at any time.

4. Time

It is important to control the display time of the advertisement, that is, try to display the advertisement when the customer's shopping desire is the highest.

5. New and old ads

Every advertisement that places an order has a weight. Don’t close an old advertisement at will. Sometimes, adding new words to the old advertisement and negating the old words in the old advertisement may have a miraculous effect.

6. Review weight

Only reviews with pictures and videos are of high quality. Try to display reviews with detailed descriptions and pictures and videos on the homepage. Such reviews have a high weight, which greatly adds points to the listing and is easy to attract likes and increase transaction conversion. If the weight of the reviews on the homepage is higher, then even if a bad review comes, it will not be placed on the top of the homepage.

7. VP Evaluation

The general idea of ​​how a new product can obtain a large number of VP evaluations in a shorter period of time at a lower cost and more safely is as follows. The specific quantity you want can be expanded by analogy.

Prerequisites:

• 1 main account + 1 main product
• 5 small accounts + 10 products with similar or lower average order value as the main product that can be placed in similar or same category (2 for each small account)
• A relatively safe resource for fake orders and reviews. The review rate of fake FBM is relatively high (FBA and FBM)

Specific operations: (divided into main account and small account)

• The main account promotes at a normal pace and posts FBA reviews;
• The remaining 5 accounts use FBM overseas warehouses to swipe 10 similar products. They do not ship the goods, but they need to provide valid logistics tracking information. You can use the logistics order number of the platform or directly ask the order-brushing agent to provide it. Generally, you can sign for it 3-5 days after delivery, and then wait for the logistics to show that you have signed for it within 2-5 days. You can start to reply to reviews after about a week. When to stop depends on how many VP reviews are required.
• Use the main account to follow and sell 10 products of these small accounts. After following and selling, the inventory of these products of the main account and the small accounts will be reduced to zero;
• Finally, use the batch operation form to swipe the main product and the 10 follow-up links under one parent-child variation, and the reviews can be merged together.

8. High Traffic

Use your own high-traffic listings to drive new product traffic, and attach links to new products that require traffic in reviews by instigating fake orders and leaving positive reviews.

The content of the review should also be controlled and made as long as possible, and then this review should be pushed to the listing homepage by liking it to increase the exposure of the new product.

9. review

For security reasons, we use the method of posting comments on multiple accounts. The specific operation is to post multiple listings on small accounts according to needs. VP can post small products to FBA. In order to avoid real purchases, it is recommended to start selling when the comments are brushed and stop selling when they are not brushed. After a certain number of comments are prepared, there are two ways to merge.

One is that the big account directly follows the sale and merges it with the main listing, and the small account adjusts the inventory of the sub-listings to 0. The other is that the big account directly follows the sale, and the small account deletes those listings, so that the main account can grab the shopping cart as soon as possible. This is because sometimes the small account fills in the brand name of the main account, which will lead to account review.

10. Delete feedback

By exploiting the bug in the Amazon system to continuously delete feedback, first encounter a review that does not meet the feedback requirements (complete product reviews or insulting words, etc.), enter the order number on the Amazon help page, click Submit, and then it will show that the illegal review has been deleted. Do not close the page and continue to enter the order number of other negative feedback. If it is not deleted, keep submitting it every other day, and it will be deleted after submitting it several times.

11. Follow the VP review on the secondary account

I use a small account to follow the sales to get VP reviews and fake orders. I can play reivew and fake orders separately. I can take risks first and can advance or retreat. I first get VP reviews. When I place an order with the manufacturer, I start to follow the sales with a small account to get VP reviews (50--100). When the product leaves the factory, my listing already has dozens of VP reviews. When the product is sent to FBA, Amazon will give me a new product period of traffic. In combination with fake orders {I can fake the main words}, I can generate traffic. The advertisement is placed on the homepage to get order traffic.

12. Keywords

I compared the data of the main keywords of the products. For example, the value of merchantwords for the word down comforter was compared with the result value (in my opinion, the merchant value represents the market size and the result value represents the competition, so the larger the ratio, the better)

Select words. Use the same method to put a large number of long-tail keywords into the software and let the software run. Compare the merchant value and Amazon result value to select words with large market and small competition.

The principle of the ranking software is to enter the word in Amazon, pick up all the ASINs that appear in the first ten pages, and then match them with the ASIN you want to observe.

For example, if I want to observe the ASIN of my competitors, I will put the 20 words I want into the software, pick up all the ASINs of the first ten pages of these 20 words, and then match them with the ASIN of my competitors. I can monitor the rankings every day. If there are multiple rankings, it is likely that they are the advertising words of competitors. The stocking software picks up all the reviews of competitors , mainly looking at the color, size, review time, and whether there is VP evaluation. Analyze these data to prepare stocks (color ratio, size ratio, etc.), and you can also analyze the review time to refer to the trend heat changes in a year.

13. Fight against copycat sales

Let me share a method to combat follow-selling. Formal combat is too slow and as disgusting as psoriasis, especially when it is close to big promotion festivals. How to combat follow- selling? If the other party is FBM follow-selling, use the buyer's account to make a test order, then all AtoZ, and you can get your money back while complaining about his account. If the other party is FBA follow-selling, report quality problems or selling counterfeit goods, submit evidence, and Amazon will definitely conduct a thorough investigation.

14. Weight

The weight is divided into two parts: one is the keyword weight, and the other is the weight of the entire listing. The weight of a single keyword is beyond doubt. What everyone is familiar with is that the weight of a single keyword determines the ranking of this keyword. After the search for this word is purchased or the search traffic is increased, the ranking of a single keyword will be very high. But that's all. It's okay if there are few keywords.   However, if your listing has many keywords, it is quite tiring to promote them one by one.

So what is the overall weight of a listing? When a listing is purchased in large quantities, the weight is usually around 500, and a popular product will have over a thousand.

This purchase does not necessarily have to be done through search, you can just dp the link directly. The overall weight of this listing has increased, so what does it mean?

As long as the listing contains words that are indexed by Amazon, any combination can be ranked on the homepage. This product will have natural weight in terms of advertising, deals recommendations, etc. This is what everyone calls activation. Basically, it can have a good number of orders, similar to Amazon's various traffic entrances and push notifications. It has achieved overall indexing weighting.