Attention! Amazon Black Friday mass scanning, another wave of video verification

Attention! Amazon Black Friday mass scanning, another wave of video verification


In recent days, large-scale number scanning has started again!


Recently, some sellers suddenly received an email saying that their account had violated Agreement 3 and required virtual verification.


If the seller fails to complete the virtual video verification interview through the provided link within 14 days, or the verification is unsuccessful, Amazon will take various severe intervention measures against the account, including account suspension.


Since the beginning of this year, a large number of sellers have been troubled by this Agreement 3. This video verifies that Amazon scans numbers indiscriminately, and both old and new stores have received notifications.

Protocol 3 of the virtual video, in simple terms, means that Amazon suspects you are selling fake goods!

According to feedback, there are still many sellers affected recently, but there are also sellers who have successfully passed the verification. The main problem is information-related issues. Here is a summary:


0 1
Prepare information in advance


▲ Electronic version - for uploading:


Including but not limited to original ID card, business license, bank or credit card bill, brand certificate or authorization letter, supply chain documents, etc.


ps: It will not affect if the name of the credit card and the legal person are different.


Supply chain information mainly includes invoices and receipts, including but not limited to: purchase contracts, product descriptions, product quantities, supplier names, supplier phone numbers, supplier addresses and websites. Other examples of documents that may be required include proof of delivery provided by brands and authorized brand distributors, bills of lading, import and export documents, customs clearance documents, receipts, and authorization letters.


▲ Paper version - for video display:


During the video verification process, you may be required to show copies of some physical documents, such as business licenses, invoices, contracts, bank statements for incoming payments, and credit card statements. Make sure these documents are clear and readable for the auditor to verify.


0 2
Virtual Validation Process Steps


Generally, you will receive an email or performance notification in advance. When you open the email, there will be a link to a virtual video verification. Click on it and submit the information. After submission, there will be a video call with Amazon personnel, where you will need to have a question and answer session with the legal person (you can make an appointment).


0 3
Reference questions for video verification

a. Identity verification of the legal person : such as the legal person’s name, ID number, date of birth, zodiac sign, etc.

b. Account authenticity verification : company name, business license, registration date, email address, etc.

c. Authenticity of credit card/receiving account : credit card number, bank account opening bank, reserved mobile phone number, bank statement, etc.

d. Brand/supply chain information verification : such as supply chain name, contact information, contracts, invoices, receipts, etc.

e. Account sales/revenue verification : first order time, product launch time, sales volume, etc.

f. Some common sense questions about Amazon operations . For example, how to deal with negative reviews? How to promote products?

g. Other questions : non-legal persons will ask whether the company is operating on behalf of the legal person, what is the relationship with the legal person, etc.


Please note that recently some sellers have been asked about the last shipment quantity and the warehouse number of the last entry . Amazon will prompt that the warehouse number is a four-digit number, which can be checked in the backend.


0 4
Other considerations


Before the video verification, you can prepare a flow chart to let the legal person familiarize himself with the background (to facilitate temporary inquiries) and let the legal person memorize the question bank in advance.

Currently, it is said on the Internet that the difficulty is quite high, the questions are very detailed, and if you answer incorrectly, you will fail. However, according to the information searched online, the difficulty is moderate, and it is not to the point where you will fail if you answer incorrectly.


Virtual identity verification is not a gimmick that Amazon came up with to deliberately close down stores. As long as the information is authentic and valid, the video verification will basically pass without any problems.
The reasons for receiving protocol 3 are as follows:

★ Complaints


  • There is a possibility that the buyer may complain about the quality or authenticity of the product after receiving it because the product does not match the description.

  • There is a possibility that the sale of unauthorized brand products will be complained by the brand. Once Amazon receives the complaint from the brand, it will conduct an audit;

  • There is a possibility of encountering malicious complaints from competitors in an attempt to damage their reputation in exchange for competitive advantage.


★ Scanned number


Amazon's system may scan the items and require sellers to prove that their products are authentic.

Especially during busy peak seasons, this kind of number scanning and auditing may be carried out on a large scale. (This time it may be the number scanning during Black Friday)


Generally, on the eve of or during the busy peak season, Amazon will conduct regular systematic scanning, requiring sellers to ensure the quality of the products they sell to ensure that consumers purchase satisfactory goods.

★ Reviewed


Amazon has set up various indicators in the background to monitor the security of each account . Once an account behaves abnormally, violates Amazon's sales policies, etc., it may trigger a product authenticity review .


After Amazon's big data machine scan screened out a number of suspicious stores, Amazon auditors stepped in and, depending on the situation of the seller's store, either issued a 14-day video verification warning or directly suspended the store .



In fact, with the upgrade of compliance and risk control policies, Amazon sellers have long been accustomed to the account verification trend in recent years.


However, since the large-scale account suspension in 2021, Amazon's account suspension routine has gradually escalated. Under this circumstance, sellers also need to strictly abide by the new regulations introduced by Amazon and pay attention to the account status of the store to avoid being sanctioned.

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