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According to Adobe Analytics, a research organization, sales of Amazon's two-day "Prime Day" global shopping promotion exceeded $5.6 billion in the first 24 hours, an increase of 8.7% year-on-year, surpassing the $5.1 billion consumption record set on Thanksgiving Day last year. Meanwhile, retailers with more than $1 billion in annual revenue on Monday reported a 28% year-over-year increase in e-commerce sales, while smaller retailers with less than $10 million in annual revenue saw sales increase 22%, the data showed. To a certain extent, this shows that Prime Day has brought considerable growth to sellers. But for Chinese sellers, this is not the case. Big sales before Prime Day led to accounts being blocked Is it good for small and medium-sized sellers? This year's peak season is destined to be an eventful one. On the one hand, changes in platform policies and restrictions on inventory have caused many sellers to complain; on the other hand, the official's high-level crackdown on violations has caused turmoil in the entire cross-border circle. In May and June, Amazon started a wave of account blocking and rectification actions. Many well-known accounts, including the accounts of a certain Ji, a certain Bao, a certain Pa, and a certain Tuo, were in trouble one after another. For a time, people in the cross-border circle were panicked, worried that this ruthless "account blocking sickle" would cut them. However, Amazon's "Scythe Operation" is still going on. Just before Prime Day, a certain big seller was exposed to have his account suspended again. ▲ The picture comes from the seller communication group It is learned that the company was founded in 2016 and is a smart hardware brand company focusing on imaging consumer electronics products. After three years of development, it has a group of loyal fans in Europe and the United States in vertical fields such as sports imaging, and has become the Best Seller of many European and American sites on Amazon's cross-border platform. Coincidentally, just as Prime Day was in full swing, another 3C product seller’s listing went bankrupt, catching it off guard. It is learned that the big seller completed a B round of financing of tens of millions of US dollars in March this year. During last year's Member Day, its performance exceeded eight times that of normal days, and the sales of many products reached 10,000 pieces. But this year's Prime Day had just begun and the tragic scene of accounts being blocked occurred. The loss to the company can be imagined. At this point, except for Anker Innovations, all the top domestic sellers can basically be said to have been wiped out. For specific reasons, please refer to previous articles. Against this backdrop, Amazon’s Prime Day promotion also took place as scheduled. At the forum, a seller raised this question: Is Amazon’s rectification before Prime Day this year also an opportunity for small and medium-sized sellers? ▲ The picture comes from Zhiwubuyan Many sellers expressed their opinions:
Today's Quotes Views: 13500 Replies: 135 Seller A: The situation is different every year, and this year's Member Day is even more desolate. You said it is an opportunity to win in wheat, but I don't think it is entirely true. The main reason is that there are more people entering the market, and secondly, everyone is frantically clearing out their stocks at low prices. Member Day is also a carnival for a few people, and too many people are just running along. Seller B: It's not an opportunity, it's more of a risk. There are too many newbies being tricked into the cross-border business, and the cross-border e-commerce market is becoming more and more saturated. If a big seller is blocked, there will be other sellers who can become big sellers. Seller C: After the cleanup, it is now difficult to find high-quality fake order resources. It is indeed good for small sellers, but the impact is very limited. Seller D: It is not necessarily an opportunity. Those who have no orders still have no orders , but aocs has soared sharply. It is true that for small and medium-sized domestic sellers, the blocking of big seller links means that many powerful competitors are gone. However, whether the fall of the top sellers will bring substantial benefits to small and medium-sized sellers remains to be discussed. This year's Prime Day is about to end. In these two short days, we have seen many different states of sellers. Due to the special market situation this year, many sellers' performance is not ideal, and not losing money has become their ultimate goal. However, there are also sellers who, due to carelessness, set up coupons incorrectly, resulting in buyers purchasing for "0 yuan". Not only do they not make money, but they suffer heavy losses!
Seller made a mistake in setting up and sold thousands of orders for 0 yuan The loss may reach millionsYesterday, a screenshot was circulated in the seller communication group, showing a conversation between two Amazon sellers. According to the screenshots, a seller accidentally increased the product discount to 0 yuan during Prime Day, and with the delivery fee, a total of 980 orders were placed. The seller cried and complained: I have always dreamed of having thousands of orders a day, but I never thought that I only had a thousand orders yesterday and I am crying miserably today. ▲ The picture comes from the seller communication group Another seller had the same experience. It was learned that due to incorrect operational settings, 6,000 orders were placed at one time and the inventory was basically cleared out, but the loss was close to one million, which is really heartbreaking. "The inventory was sold out overnight, and the operation was about to collapse." Such mistakes happen every year during the big sales period. Due to incorrect settings by sellers or operators, buyers will place orders frantically when they find that there are products available for purchase at 0 yuan, causing huge losses to the company. Even if the seller finds customer service to make corrections, only a small part of the loss can be recovered. Therefore, sellers must be cautious during the promotion period to avoid such mistakes, otherwise they will really become philanthropists. Looking back at this year's Prime Day, there was no carnival of big sales, but more of a bit of loneliness as small sellers cleared out inventory. Chinese sellers can sum up this year's Prime Day in two words: sad . Some sellers expressed helplessly that the prices on this Prime Day were much lower than last year, but there were only a few orders, which was far from enough. ▲ The picture comes from the seller communication group There are even humorous sellers who have already started booking the waste collection location at Shenzhen Bay No. 1, and said: All the bottles here belong to me, and no one of you can come and sell them to me. ▲ The picture comes from the seller communication group Prime Day is about to end, I wonder what sellers think? No matter what the results are, we must summarize and review them. There is still a long way to go in operation. Let’s fight again on Black Friday!
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